Ise Blu Equity Corp Announces Agreement with Fibrewall Canada LTD

  
    
  
  
    
      Ise Blu Equity Corp. (OTC:ISBL) announced today that it has agreed to 
      exclusive licensing terms for the distribution of all products developed 
      by Fibrewall Canada LTD within North America. This all cash agreement 
      allows ISBL to distribute the wall covering and decorating system for 
      the next five years with an automatic renewal if the licensing terms 
      have been met. The licensing agreement requires ISBL to purchase a 
      minimum of number of units of the product and to spend a minimum of 2% 
      of its gross revenue on marketing each year plus provide an updated 
      marketing plan within the last 90 days of each contract year to the 
      licensor. ISBL also receives an option for three years to purchase the 
      formulation, machinery and process diagrams and manufacturing rights in 
      North America.
    
    
      The Webster Worldwide acquisition terms will be modified to reflect the 
      above agreement with the sales responsibilities defined and 
      consideration paid reduced.
    
    
      ISBL will assume the Canadian operations on October 1, 2006 and begin 
      developing the marketing, media and logistics plans for the United 
      States immediately.
    
    
      Historically, the Canadian operations have been successful on a limited 
      marketing budget. In 2005, Canada produced gross revenues in excess of 
      $900,000 on a marketing budget near $50,000. The product sells 
      seasonally in Canada with September through November and March through 
      June being the peak periods. We expect to triple the marketing budget 
      and expect sales to increase at least 50% through next November.
    
    
      The United States marketing will begin with a contracted national sales 
      organization contacting national chains of home improvement stores plus 
      paint and wallpaper outlets and a direct sales force contacting home 
      builders and remodelers during October 2006. Each region of the country 
      will be introduced to the product through a short infomercial and thirty 
      second advertisement beginning with the Southeastern and Southwestern 
      regions. We are also exploring a web based marketing strategy. The 
      company’s target for domestic sales in year 
      one is $1,500,000 in the first year on an advertising budget of 
      approximately $250,000.
    
    
      About Ise Blu Equity Corp
    
    
      Ise Blu Equity Corp, a Nevada corporation, is a holding company that 
      specializes in investments from the Consumer Goods, Commodities, 
      Entertainment and Technology sectors.
    
    
      "Safe Harbor Statement under the Private Securities Litigation Reform 
      Act of 1995: The statements contained in this release that are not 
      historical, are forward-looking statements that are subject to risks and 
      uncertainties that could cause results to differ materially from those 
      expressed in the forward-looking statements, including but not limited 
      to, certain delays and risks detailed from time to time in the company's 
      filings with the Securities and Exchange Commission."
    
  
Ise Blu Equity Corp. (OTC:ISBL) announced today that it has agreed
to exclusive licensing terms for the distribution of all products
developed by Fibrewall Canada LTD within North America. This all cash
agreement allows ISBL to distribute the wall covering and decorating
system for the next five years with an automatic renewal if the
licensing terms have been met. The licensing agreement requires ISBL
to purchase a minimum of number of units of the product and to spend a
minimum of 2% of its gross revenue on marketing each year plus provide
an updated marketing plan within the last 90 days of each contract
year to the licensor. ISBL also receives an option for three years to
purchase the formulation, machinery and process diagrams and
manufacturing rights in North America.

   The Webster Worldwide acquisition terms will be modified to
reflect the above agreement with the sales responsibilities defined
and consideration paid reduced.

   ISBL will assume the Canadian operations on October 1, 2006 and
begin developing the marketing, media and logistics plans for the
United States immediately.

   Historically, the Canadian operations have been successful on a
limited marketing budget. In 2005, Canada produced gross revenues in
excess of $900,000 on a marketing budget near $50,000. The product
sells seasonally in Canada with September through November and March
through June being the peak periods. We expect to triple the marketing
budget and expect sales to increase at least 50% through next
November.

   The United States marketing will begin with a contracted national
sales organization contacting national chains of home improvement
stores plus paint and wallpaper outlets and a direct sales force
contacting home builders and remodelers during October 2006. Each
region of the country will be introduced to the product through a
short infomercial and thirty second advertisement beginning with the
Southeastern and Southwestern regions. We are also exploring a web
based marketing strategy. The company's target for domestic sales in
year one is $1,500,000 in the first year on an advertising budget of
approximately $250,000.

   About Ise Blu Equity Corp

   Ise Blu Equity Corp, a Nevada corporation, is a holding company
that specializes in investments from the Consumer Goods, Commodities,
Entertainment and Technology sectors.

   "Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: The statements contained in this release that are
not historical, are forward-looking statements that are subject to
risks and uncertainties that could cause results to differ materially
from those expressed in the forward-looking statements, including but
not limited to, certain delays and risks detailed from time to time in
the company's filings with the Securities and Exchange Commission."