Infusion Brands Forges Global Alliance With Sverre Hellum & SonnAS

Infusion Brands International (Pink Sheets:INBI) – a global consumer products company – continues to expand its presence in the European marketplace through a new distribution deal with Sverre Hellum & SønnAS (Hellum). This deal grants Hellum exclusive distribution rights in Norway to one of Infusion Brands' most successful consumer products, DualSaw®.

DualSaw, an engineering wonder with two blades that simultaneously rotate in opposite directions, has become one of the most successful products launched via direct response television since Infusion Brands took over product distribution in 2009. The partnership with Hellum is a direct result of Infusion Brands' success at the recent International Trade Fair in Cologne, Germany, where the DualSaw brand was united globally for the first time since Infusion Brands acquired its European supplier in May 2011.

"Infusion Brands continues to strive to establish our DualSaw brand as a leader in the power tool category around the globe," said Bob DeCecco, Chairman and CEO of Infusion Brands. "This new alliance with Sverre Hellum & SønnAS is tangible proof of the success of our brand unification and acquisitions across Europe. We look forward to working with them to achieve substantial distribution of DualSaw throughout Norway." DualSaw will be launched on hellumdiamant.com in the near future. "With its unmatched product innovation and competitive advantages, we knew DualSaw was the product we were looking for from the moment we saw it on exhibition at the International Trade Fair," said Glenn Hellum, CEO of Hellum. Infusion Brands recently announced similar distribution alliances for DualSaw with Brand Developers in Australia and New Zealand, A-tech Maskin in Sweden, BEST PPUH in Poland, and Varo in Belgium. The company is currently in the letter of intent stage with other new distributors to bring the DualSaw brand to additional untapped markets around the world. "These agreements will be of great significance to Infusion Brands as each distributor begins to bring the DualSaw product line to market in their respective channels," added DeCecco. About Infusion Brands International, Inc.

Infusion Brands International, Inc. (Pink Sheets:INBI) is a consumer products company that leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

About Sverre Hellum & SønnAS

Sverre Hellum, a pioneer in the Norwegian market, started his company in 1949 with machines and diamond tools. In 1986, he founded Sverre Hellum & SønnAS with his son Glenn, who now runs the company. Today, Sverre Hellum & SønnAS is a major player in the consumer products space in Norway and has a leadership team with more than 90 years of experience in the industry. For more information, visit www.hellumdiamant.com.

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