DualSaw Cuts the Competition With Top Two Rankings in Japan's Largest Online Shopping Mall

  Infusion Brands International (OTCQB: INBI), a leader in global consumer products, continues to successfully bring DualSaw to an international audience. DualSaw ranked first and second on March 2013 in the do-it-yourself (DIY) product category in Japan's largest online shopping mall, Rakuten.

Since their recent alliance with Oak Lawn Marketing, the largest direct brand marketing company in Japan, Infusion Brands' DualSaw achieved top ranking placements on online retailers such as Rakuten. The alliance agreement granted Oak Lawn Marketing exclusive distribution rights in Japan to the DualSaw. With Oak Lawn Marketing's direct response marketing efforts, DualSaw is being recognized as the leading innovative tool in the DIY industry.

Infusion Brands, a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, creates global channel partner relationships to enter new markets around the world.

"DualSaw's top ranking in Rakuten, Japan's number one retailer, is exciting news and provides a great outlook for DualSaw's future in international markets," said Bob DeCecco, CEO and Director of Infusion Brands. "As one of our innovative consumer products, DualSaw has proved its diversity in Japan's DIY space. With progressive initiatives, we are confident that DualSaw will continue to make a remarkable international impression."

Rakuten is the global pioneer of the business to business to consumer marketplace, which provides the platform, traffic and expertise to empower even small-scale retailers to set up their businesses on the Internet.

About Infusion Brands International, Inc. Infusion Brands International, Inc. (OTCQB: INBI) is a consumer products company that leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

About Oak Lawn Marketing, Inc. Oak Lawn Marketing is a media and branding company headquartered in Nagoya, Japan with offices in Tokyo and Sapporo along with local operations in China and the United States. Through its three virtual store fronts, Shop Japan, Hill's Collection and Exabody it strives to enrich customer's lifestyle bringing them exciting products from around the world. For more information, visit www.oaklawnmarketing.com

About Rakuten

Since Rakuten's founding in 1997, it has been their corporate mission to empower people and society through the Internet, while aiming to become the No. 1 Internet services company in the world. Buy.com, bought by the Japanese owner of Rakuten, was renamed and branded Rakuten, after Japan's largest e-commerce firm. This massive online conglomerate is similar to U.S. giants like Amazon at home. Rakuten ("rack"-"ah"-"ten") bought Buy.com in 2012 for $250 million and has been gradually rebuilding since.

Beyond their flagship e-commerce business Rakuten Ichiba, the Rakuten Group has expanded into a diverse array of online services, including eBooks & eReading, travel, banking, securities, credit cards, e-money, portal media, online marketing, and professional sports.

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Contact: Mary Mather Chief Financial Officer Email Contact Lindsey Carnett Media Contact Email Contact 310-994-7380