HTC Expands Agreement with Brightstar in Malaysia

KUALA LUMPUR, Malaysia, Dec. 7, 2011 /PRNewswire/ -- HTC Corporation, a global leader in mobile innovation and design, today announced that Brightstar Corp. will manage open channels distribution for HTC in Malaysia, as part of an expanded distributorship arrangement. HTC's expanded agreement with Brightstar reflects HTC's continued growth in Malaysia and is expected to grow HTC's brand awareness further as it expands its sales and marketing presence beyond the current 1,300 customer touch points. Through this agreement, HTC will also be strategically positioned for further growth in Malaysia's dynamic mobile industry.

Brightstar is the world's largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and profitability of the key participants in the wireless device value chain.

"Malaysian consumers are demanding a better mobile experience and access to improved mobile devices and services which deliver that experience," said SK Wong, Country Manager, HTC Malaysia. "HTC is focused on making it easier, simpler and more intuitive for consumers to use their smartphones and we believe that this new partnership with Brightstar will be instrumental in helping more Malaysians experience the HTC brand."

"We are honored and proud to be chosen as an official distributor of HTC handhelds in Malaysia. We believe that this agreement is a clear reflection of our effectiveness, relevance and our leading position as a world-class distributor," said Arturo Osorio, president of Brightstar Asia Pacific, Middle East & Africa. "We are committed and determined to make an even greater impact in the Malaysian market with HTC as we will leverage the value we can provide by delivering world-class sales services and detailed product expertise to our growing customer base."

Brightstar offers an expansive portfolio of more than 100 services for wireless manufacturers, operators, retailers, government agencies, value added resellers (VARs) and consumers worldwide. As part of the expanded agreement Brightstar will manage the distribution and promotion of current and future HTC mobile devices in Malaysia.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the center of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

About Brightstar Corp.

Brightstar is the world's largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and value-added resellers (VARs), and consumer services. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information, please visit http://www.brightstarcorp.com.

HTC, the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.

For media enquiries, please contact:

Michele Merrell

Brightstar

Email: [e-mail]

Office: +1.305.421.6000

 

SOURCE Brightstar Corp.

Copyright 2011 PR Newswire