HeadsUp Entertainment Announces New CEO to Facilitate Major New Deal

HeadsUp Entertainment International Inc. (Pink Sheets:HDUP) announces today that Richard Keeley will become the new CEO effective July 15, 2014 to facilitate a major new partnership to accelerate the company's business plan.

Details of the deal will be released once all agreements are completed but management is very pleased with the direction this will take the company. Elements of the deal include completing the previously announced move to current filing status as a first step towards quickly moving to a new exchange that better suits the company's operations and more accurately reflects the company's value. This deal will also accelerate the company's move into more television and media focused revenue streams.

Mr. Keeley has extensive experience in the casino industry spending 9 years in Las Vegas before returning to Calgary to facilitate the new partnership. "With the recent announcements and major interest from investors in the marketplace HeadsUp is operating in, we believe that the time is right to work with leading industry players to leverage the company's assets and capitalize on market opportunities," commented Keeley.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming and networks based on poker and other entertainment themes.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: HeadsUp Entertainment International Inc.
         Investor Relations
         Richard Keeley
         403-269-9039