Smack Sportswear Hires New CFO and New Audit Firm

New CFO to Implement Plans Aimed at Enhanced Growth and Compliance

Smack Sportswear (OTCBB: SMAK), the leading brand of custom-designed athletic apparel (primarily focused on volleyball), today announced the hiring of Doug Samuelson as the company’s new Contract Chief Financial Officer. Mr. Samuelson was most recently the CFO of Medacta USA, Inc.

Mr. Samuelson, CPA, brings a great deal of experience to Smack Sportswear, especially with regards to compliance and financial/cost controls. He was previously employed as the Director of Accounting and Financial Reporting for Response Genetics, Inc., as well as The Rand Corp. He also was a Director of Audit and Sarbanes-Oxley Consulting Services for J.H. Cohn LLP (where one of his clients was the Association of Volleyball Professionals, i.e., AVP), and previous to that Mr. Samuelson was the Manager of Audit and Business Advisory Services for Arthur Anderson.

“We are very pleased to have Doug on our team,” stated Smack CEO Bill Sigler. “Doug will primarily focus on financial reporting and SEC compliance, as well as assist Tom Mercer (our President/CMO) and me in implementing strategies aimed at rapidly growing the company’s revenues and profits.”

In coordination with the hiring of Mr. Samuelson, Smack Sportswear has retained the services of Weinberg and Company, P.A. as their new audit firm.

About Smack Sportswear

Founded in 1994 on the sands of Manhattan Beach, CA, Smack Sportswear is a leading brand of custom apparel (primarily focused on volleyball). Many of Smack’s garments are designed and tested by Olympians and top pros. From sublimation to in-house cut/sew, Smack makes innovative apparel with broad appeal. This spring, Smack will launch an online uniform builder, allowing teams to design and order their custom uniforms online. For more information, visit www.SmackSportswear.com, Facebook.com/SmackSportswear, Instagram, and Twitter: @SmackSportswear.

** Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

Smack SportswearBill Sigler, [e-mail]