Nature's Peak to Conduct In-Store Product Tasting and Demonstrations in Whole Foods Market Mid-Atlantic Region

SANTA CRUZ, Calif., July 19 /PRNewswire-FirstCall/ -- Nature's Peak / Everock, Inc. (Pink Sheets: EVRN) announced today that it is coordinating with its broker and Whole Foods Market to do product tasting and demonstrations in the Whole Foods Market Mid-Atlantic region stores.

Paul Wilkinson, CEO of Nature's Peak, said, "We are looking forward to supporting the ongoing sales of VeggieDip and VeggieSpread in Whole Foods Market with in-store product tastings and demonstrations. We know from experience that the best way to support product sales is to reach out to the customer with a tasty bite of fresh vegetables and mini sandwiches with VeggieDip and VeggieSpread."

"We are now at the mid point of our 2010 roll-out and look forward to our filling orders from recent shows and supporting the brokers, distributors and retailers with product promotion and demonstrations."

"It is always a pleasure to see the expression of delight from customers trying the product for the first time," Wilkinson continued. "Instantly, they realize, there is a healthier alternative to flavored mayonnaise."

"Plus our products pass the kid taste test. Hard working parents want products that are easy and taste good that their kids will like. Nature's Peak VeggieDips and VeggieSpreads taste good and are a great healthy alternative to boring or dressed up flavored mayonnaise."

About Nature's Peak / Everock, Inc.:

Nature's Peak produces a line of all-natural gourmet vegetable dips and sandwich spreads marketed under the Nature's Peak brand.

Both VeggieDip and VeggieSpread are 100% all-natural, vegetarian, Kosher and gluten-free, and contain no preservatives, artificial ingredients, trans-fats, or sugars. There are six flavors in each product line, including novel delicious flavor combinations.

Nature's Peak products are marketed through its Master Broker to natural food stores, specialty groceries as well as regional and national grocery chains. Our products will also be available to restaurants, delis and other food service providers across America.

Visit our website at www.NaturesPeak.com to learn more about our products and to discover new and delicious recipe ideas.

Forward Looking Statements:

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements.  These statements are identified as any statement that does not relate strictly to historical or current facts. They use words such as "anticipates," "intends," "plans," "expects," "will," and other words and phrases of similar meaning. In all cases, a broad variety of assumptions can affect the realization of the expectations or forecasts in those statements.  It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete an acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements. Consequently, no forward-looking statement can be guaranteed. Actual future results may vary materially.

This press release is for information purposes only and is not, nor is it intended to, constitute an offer to sell or a solicitation of an offer to buy securities.

SOURCE Nature's Peak / Everock, Inc.

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