Nature's Peak Announces Special Product Promotion for All Orders Shipping in May 2010

SANTA CRUZ, Calif., April 23 /PRNewswire-FirstCall/ -- Nature's Peak / Everock, Inc. (Pink Sheets: EVRN) announced today that it will include a special $1.00 off consumer coupon on each jar of product shipped in May and for all orders received through June 2010.

Paul Wilkinson, CEO of Nature's Peak / Everock, said, "We believe providing a $1.00 off coupon to the consumer for their next purchase of VeggieDip or VeggieSpread is an excellent way to propel sales. This program will also further support our distributors, retailers and, of course, the consumer."

The coupon we have designed is attractive, easy to see and shouts out to customers in the aisle or on our displays. Neck-tag promotion coupons are a convenient and smart approach to encourage the consumer to try our products. It will also complement any other specials or in-store promotions that may be provided and is a natural part of the Nature's Peak 2010 roll-out to continue to build brand awareness.

Wilkinson continued, "The use of neck-tag coupons and other consumer promotions will be ongoing periodically and is part or our commitment to distributors and retailers. This promotion is in addition to the show specific promotions we will provide at the upcoming Kehe Show in Chicago and the Specialty Foods Show in New York in June."

About Nature's Peak / Everock:

Nature's Peak produces a line of all-natural gourmet vegetable dips and sandwich spreads marketed under the Nature's Peak brand.

Both VeggieDip and VeggieSpread are 100% all-natural, vegetarian, Kosher and gluten-free, and contain no preservatives, artificial ingredients, trans-fats, or sugars. There are six flavors in each product line, including novel delicious flavor combinations.

Nature's Peak products are marketed through its Master Broker to natural food stores, specialty groceries as well as regional and national grocery chains. Our products will also be available to restaurants, delis and other food service providers across America.

Visit our website at www.NaturesPeak.com to learn more about our products and to discover new and delicious recipe ideas.

Forward Looking Statements:

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements.  These statements are identified as any statement that does not relate strictly to historical or current facts. They use words such as "anticipates," "intends," "plans," "expects," "will," and other words and phrases of similar meaning. In all cases, a broad variety of assumptions can affect the realization of the expectations or forecasts in those statements.  It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete an acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements. Consequently, no forward-looking statement can be guaranteed. Actual future results may vary materially.

This press release is provided for information purposes only and is not intended to constitute an offer to sell or a solicitation of an offer to buy securities.

SOURCE Nature's Peak / Everock, Inc.

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