Dixie Lee International ... (CE) (USOTC:DLII)
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From Oct 2019 to Oct 2024
Dixie Lee International Industries, Inc. (Pinksheets:DLII), a growing
master franchisor with more than 100 restaurants and over 40 years of
continuous operations, announced today that it has launched its
international expansion campaign.
The Company intends to offer their successful franchises in the US
market under the “Dixie Lee Diner”
™ banner and offer master franchise
developments in Europe, the Middle East and Asian markets, including
mainland China. The expansion plans for the “Dixie
Lee Diner” include offering a trademark
designed, re-locatable “Retro”
stainless steel diner, with seating to accommodate from 60 to 80+
persons.
High-visibility locations will be targeted in existing shopping centers
where the diners will be on the street side of available parking lot “out
parcels”. The unique diners will be the
signature brand, with strong customer appeal and a full comfort food
menu, including breakfast, lunch, and Blue Plate dinner specials.
The business plan pursuant to the expansion into foreign territories
forecasts that with a perceived “American
franchise program,” there will be less
resistance in some Middle Eastern and Asian countries than with current “fast-food”
franchise programs. The amount of interest already generated from
selected territories in Eastern Europe and several Arabic countries is
currently being evaluated by franchise specialists. The Company plans on
selling specific territories for a predetermined dollar amount and
retained royalties.
“We already have a proven operating system
and a solid following in our current markets. We have over 40 years of
history, so we’re able to provide our
franchisees the same level of comprehension and purchasing power as the
industry’s other major players. What
separates us from most franchises is that we operate in a space that has
room to grow, yet our franchisees have the opportunity to cash flow in
the early years of their business,” stated
Joe Murano, Dixie Lee CEO.
About Dixie Lee
Dixie Lee was founded in Belleville, Ontario and has been in operation,
initially marketed as supplementary food items to existing restaurants,
since 1964. Dixie Lee grew from 8 stores, in 1979, to more than 35
stores in Ontario by 1987. In 1988 Dixie Lee began selling franchises
and has expanded to over 70 franchised outlets from coast to coast.
Dixie Lee International Industries, Inc. acquired Dixie Lee Food Systems
(U.S.A.) Ltd., the parent company that owns and operates over 100
stores, and is now pursuing expansion into the United States and foreign
markets with its “Dixie Lee Diner”™.
All locations provide high quality food products at economical prices
with a strong emphasis on fast, friendly service.
This press release includes forward-looking statements and
projections, made in reliance on the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. The company has made
every reasonable effort to ensure that the information and assumptions
on which these statements and projections are based are current,
reasonable, and complete. However, a variety of factors could cause
actual results to differ materially from the projections, anticipated
results or other expectations expressed in this release. For a brief
discussion of the risks and uncertainties that may affect our business
and future operating results, please refer to Form 10-K and Form 10-Q’s
and the filings which are on file with the SEC and the subsequent
filings to be filed with the SEC. Statements contained in this press release
that are not based upon current or historical fact are forward-looking
in nature. Such forward-looking statements reflect the current views of
management with respect to future events and are subject to certain
risks, uncertainties and assumptions. Should one or more of these risks
or uncertainties materialize or should underlying assumptions prove
incorrect, actual results may vary materially from those described
herein as anticipated, believed, estimated or expected, or described
pursuant to similar expressions.