Cirmaker Technology (PK) (USOTC:CRKT)
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Cirmaker Announces Entry Into The Taiwan Digital Set Top Box
Market
Approximately Ten Million Televisions Will Have To Be Converted To Digital
Television Between 2006 And 2008
NEW YORK, Nov. 23 /PRNewswire-FirstCall/ -- Cirmaker Technology Corp. (OTC
Bulletin Board: CRKT.OB), which manufactures set top boxes (STB's) for digital
TV signal reception, LCD flat screens for televisions and PC's, CPU coolers for
computers and electronic components, today announced that it's entry into the
Taiwan digital set top box (STB) market.
Bill Liao, Chief Executive Officer and President of Cirmaker Technology
commented, "We are extremely pleased to announce Cirmaker's entry into the
Taiwanese Digital Set Top Box marketplace. We have already conducted several
tests with a few thousand of our set top boxes within the Taiwan market for two
of our new STB product offerings, Direct T and Direct S, and have received
positive feedback and results from consumers."
He continued, "The Taiwanese government is fully committed to supporting DTV
and to facilitate the switch over approximately ten million analog televisions
to digital television via its STB. The old Analog TV transmission network is
expected to be terminated between 2006 and 2008, when all TV productions and
programming transmissions will be digital."
Cirmaker developed a new STB for Taiwan called "Direct T." "Direct T" has
superior picture quality, free reception capability and mobility (it is easy to
hook and unhook the device for different TV sets), as well as a removable
antenna, which is an exclusive technology that will allow viewers to receive 14
free new specialty channels and up to 40 new channels by the end of 2005. The
removable antenna will allow the user to use the STB with ease on other
televisions at home, at the office, hotel, inside vehicles, or anywhere else a
consumer would use a television. "Direct T" STB is highly competitive in terms
of versatility and capabilities, and the pricing is also 20-50% less than the
competition. Cirmaker also offers another satellite STB product called "Direct
S" which provides viewers within the Taiwan region with up to 200 channels.
Cirmaker attended the Taipei Electronic Show at the World Trade Center Taipei
on October 16-20, 2004 and received the following statistics about the future
of the digital television and opportunity in the Set Top Box market in Taiwan:
* Taiwan's switch over to a completely digitally based television system
is a significant development in the television broadcasting industry,
because digital television will replace the last 50 years of traditional
analog TV transmission in Taiwan.
* Going forward, each analog TV will require a digital STB to receive high
quality, and free digital TV programs. It will have higher picture
quality than DVD and HDTV, higher sound quality and more channels for
viewers to choose.
* By January 2006, the estimated saturation of digital TV in the
population will be 85%. This is the opportunity for the 8 million STBs
to enter the market, when analog TV broadcast becomes obsolete.
* By 2005, the estimated number frequencies will be 30 or more and this
will allow mobile phones, personal computers and PDA users to receive
digital TV signals wirelessly.
* 80% of Taiwan households currently have cable TV services, and monthly
payment for the service is around $600 TWD.
Recently, Cirmaker announced an order from Mainland China for two hundred and
forty thousand digital set top boxes worth $6,669,600 million. The Company is
in the process of preparing the first shipment of the STB order.
About Cirmaker Technology Corp.
Headquartered in Taiwan with offices in New York City, Beijing, and Guangdong
province, Cirmaker Technology manufactures 3G MHP (3rd generation multimedia
home platform) digital set top boxes for television sets, LCD flat screens for
televisions and PC's, cooling systems for laptop and personal computers,
electrical and electronic components. Cirmaker has developed set top boxes that
convert digital television broadcast signals into analog formats so that analog
TV sets can receive digital programming. The system also receives, processes,
stores and broadcasts analog, digital and streaming media signals, and supports
pay-per- view and video-on-demand functions. Cirmaker believes it is the only
3G MHP STB manufacturer operating in China able to produce in volume a device
that meets all the required standards of Chinese broadcasting authorities. It
also complies with all international HDTV standards for high definition
television.
The Company's newly acquired subsidiary, Shaanxi New Century Electronic Co.,
produces a new generation satellite set top box that converts digital
television broadcast signals into analog formats so that analog TV sets can
receive digital programming. This device meets all the required standards of
Chinese broadcasting authorities. Because the Chinese government plans to
change all TV broadcast signals from analog to digital, there is a significant
demand in Mainland China for this product.
For further information on Cirmaker Technology Corp., please visit
http://www.cirmaker.com.tw/
Forward Looking Statements
The matters discussed in this news release contain forward-looking statements,
including statements regarding the demand for set top box satellite receivers
in China, future sales made by Cirmaker in China, and the potential success of
the strategic alliance between Shaanxi Ruyi Electric Co. and Cirmaker. These
statements are subject to various risks, uncertainties and other factors that
could cause actual results to vary materially from the results anticipated in
such forward-looking statements. Such risks, uncertainties and other factors
include Cirmaker's potential inability to raise additional capital, the
potential breach by the counterparty to the sales agreement of its obligations
to buy satellite receivers thereunder, Cirmaker's potential inability to
compete with other companies that may be more experienced and better
capitalized than Cirmaker, changes in domestic and foreign laws, regulations
and taxes, changes in economic conditions, uncertainties related to the legal
systems in Cirmaker's target markets, including, China's legal system and
economic, political and social events in China and other target markets,
foreign relations between Taiwan, China and Cirmaker's other potential target
markets, a general economic downturn, a downturn in the securities markets,
Securities and Exchange Commission regulations which affect trading in the
securities of "penny stocks," and other risks and uncertainties detailed from
time to time in Cirmaker's filings with the Securities and Exchange Commission.
These forward-looking statements represent management's judgment as of the date
of this release. Cirmaker disclaims any intent or obligation to update these
forward-looking statements.
You may register to receive Cirmaker's future press releases and to be added to
the company's distribution list by visiting: http://www.roiny.com/form.php.
DATASOURCE: Cirmaker Technology Corp.
CONTACT: Company - Charles R. Skeele, General Manager of Cirmaker
Technology Corporation, +1-917-639-4098, ; or Investor
Relations - Charles A. Nelson, Vice President, +1-212-495-0200, ext. 15,
, or Sarah Shepard, Vice President, +1-212-495-0200, ext. 17,
, both of ROI Group Associates, Inc.
Web site: http://www.cirmaker.com.tw/
http://www.roiny.com/form.php