Chesapeake Granite Wash (PK) (USOTC:CHKR)
Historical Stock Chart
From Jul 2019 to Jul 2024
ISC Signs Checkers(R)/Rally's(R) as Official Drive-Thru and
Burger of Daytona International Speedway, Other Facilities
- ISC and Checkers/Rally's Officials to Ring NASDAQ Opening Bell -
DAYTONA BEACH, Fla. and NEW YORK, Feb. 8 /PRNewswire-FirstCall/ --
International Speedway Corporation (NASDAQ:ISCA) (OTC:ISCB) (BULLETIN BOARD:
ISCB) ("ISC") today announced it has signed a multi-year, multi-million dollar
official status agreement with Checkers Drive-In Restaurants, Inc. (NASDAQ:
CHKR) ("Checkers(R)/Rally's(R)"). Checkers/Rally's will serve as the Official
Drive-Thru and Burger of several ISC facilities including Daytona International
Speedway ("Daytona"), home of "the Great American Race," the Daytona 500.
Under the terms of the agreement, Checkers/Rally's will have a significant
presence through prominent signage and promotion, as well as at-track
restaurants at the following ISC facilities: Daytona International Speedway,
Homestead-Miami Speedway, Michigan International Speedway and Richmond
International Raceway.
"Our agreement with Checkers/Rally's further demonstrates the strong appeal of
our nationwide presence and key market penetration," said Lesa France Kennedy,
President of ISC. "Checkers/Rally's recognizes the potential benefits of an
ISC partnership and, beginning with next week's Daytona 500, they will be able
to leverage our partnership to extend their brand awareness and reach
consumers. We welcome them to our roster of successful corporate partners and
look forward to working with Checkers to meet their franchising and development
goals."
"Checkers Drive-In Restaurants is proud to announce our partnership with
International Speedway Corporation," said Keith E. Sirois, President and CEO of
Checkers Drive-In Restaurants, Inc. "We believe that ISC is a strategic piece
of our overall motor sports program that, when combined with our award- winning
advertising, competitive franchise development opportunities, best-in- class
menu choices and fast double drive-thru service, will generate national
visibility, and we expect it to help accelerate franchise growth. We look
forward to an exciting partnership with ISC."
Ms. France Kennedy and Mr. Sirois will join 2004 NEXTEL Cup Champion Kurt Busch
and other ISC and Checkers/Rally's officials to celebrate the new partnership
by opening the day of trading at Nasdaq Market Site today at 9:30 a.m. The
ceremony will be available via satellite from 9:20 a.m. to 9:35 a.m. on uplink
IA-5 C-band/transponder 14. The downlink frequency is 3980 horizontal; audio:
6.2/6.8. The feed can also be found on Waterfront fiber 1623.
Separately, ISC will unveil the Chevrolet Corvette Daytona 500 Official Pace
Car on today's FOX News Channel "FOX and Friends" program. Dale Earnhardt Jr.,
the 2004 Daytona 500 Champion, will preside over the unveiling. The 47th
Daytona 500, "the Great American Race," will be held Sunday, February 20 at
1:30 p.m. Eastern. FOX will air flag-to-flag coverage of the event in High
Definition.
About International Speedway Corp.
International Speedway Corporation is a leading promoter of motorsports
activities in the United States, currently promoting more than 100 events
annually. The Company owns and/or operates 11 of the nation's major
motorsports facilities, including Daytona International Speedway in Florida
(home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan
International Speedway located outside Detroit; Richmond International Raceway
in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas
City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami
Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in
South Carolina; and Watkins Glen International in New York. Other track
ownership includes an indirect 37.5% interest in Raceway Associates, LLC, which
owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago,
Illinois.
The Company also owns and operates MRN Radio, the nation's largest independent
sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in
Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries
which provide catering services, food and beverage concessions, and produce and
market motorsports-related merchandise under the trade name "Americrown." For
more information, visit the Company's Web site at
http://www.iscmotorsports.com/ .
About Checkers Drive-In Restaurants, Inc.
Checkers Drive-In Restaurants, Inc. ( http://www.checkers.com/ ) is the largest
double drive-thru restaurant chain in the United States. The Company develops,
produces, owns, operates and franchises quick service "double drive- thru"
restaurants.
Statements made in this release that express the Company's or management's
beliefs or expectations and which are not historical facts or which are applied
prospectively are forward-looking statements. It is important to note that the
Company's actual results could differ materially from those contained in or
implied by such forward-looking statements. The Company's results could be
impacted by risk factors, including, but not limited to, weather surrounding
racing events, government regulations, economic conditions, consumer and
corporate spending, military actions, air travel and national or local
catastrophic events. Additional information concerning factors that could
cause actual results to differ materially from those in the forward- looking
statements is contained from time to time in the Company's SEC filings
including, but not limited to, the 10-K and subsequent 10-Qs. Copies of those
filings are available from the Company and the SEC. The Company undertakes no
obligation to release publicly any revisions to these forward-looking
statements that may be needed to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events. The inclusion of
any statement in this release does not constitute an admission by International
Speedway or any other person that the events or circumstances described in such
statement are material.
DATASOURCE: International Speedway Corporation
CONTACT: Wes Harris, Senior Director, Investor Relations, International
Speedway Corporation, +1-386-947-6465; or Kim Francis, Account Supervisor,
Checkers/Rally's, +1-412-335-0391
Web site: http://www.iscmotorsports.com/
http://www.checkers.com/