Gators(R) Maintain Narrow Lead Over Seminoles(R) in the Checkers(R) Challenge

Gators(R) Maintain Narrow Lead Over Seminoles(R) in the
Checkers(R) Challenge
Nearly $30,000 Raised for UF and FSU Athletic Scholarship Funds 


TAMPA, Fla., Oct. 1  /PRNewswire-FirstCall/ -- The long-time rivalry continues
with the Gators(R) maintaining a narrow lead over the Seminoles(R) in the
Checkers(R) Challenge. Proceeds donated to date total $15,585 for University of
Florida and $13,410 for Florida State University athletic scholarship funds. As
the Official Burger sponsor of the Gators and Seminoles, Checkers Drive-In
Restaurants, Inc., the nation's largest double drive-thru chain, has been
challenging fans to purchase Gator Combos or Seminole Combos through a
customized electric football television commercial, store signage and other
marketing initiatives to help build competitive spirit. 

  (Logo: http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO
   Logo: http://prn.newscom.com/cgi-bin/prnh/20040819/FLTH015LOGO
   Photo: http://www.newscom.com/cgi-bin/prnh/20041001/FLF012 )


"We're in the second quarter with the Gators in the lead, but there's plenty of
time left. We challenge 'Noles fans to make a game out of the rest of the
season," said Richard S. Turer, Vice President of Marketing at Checkers
Drive-In Restaurants, Inc. "The Checkers Challenge has been a huge success with
fans proudly ordering their favorite university's combo. Both fans and alumni
have the chance to show their schools' pride while raising money for their
athletic scholarship funds."

Checkers attributes some of the Challenge's success to its customized
television spot, which is a humorous take-off of the old-time electric football
games*, and the historic state-wide rivalry of the Gators and Seminoles.
Checkers expects to continue this popular promotion through the Bowl Games, so
fans still have time to get in on the Challenge. Gator and Seminole Combos
include a half-pound Double Champ(R) with cheese, large fries and a large
Coke(R) in the fan's choice of Gator or Seminole collectible cup.

Checkers Drive-In Restaurants, Inc. (http://www.checkers.com/ ) is the largest
double drive-thru restaurant chain in the United States. The Company develops,
produces, owns, operates and franchises quick service "double drive- thru"
restaurants.

* Game rights provided by Miggle(TM) Toys, Inc. and Tudor Games.

Except for historical information, this announcement contains "forward-
looking" and "Safe Harbor" statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act
of 1934, as amended and the Private Securities Litigation Reform Act of 1995.

   CONTACT:  Lisa Tristano
             MARC Public Relations
             412-562-1189
             

http://www.newscom.com/cgi-bin/prnh/20041001/FLF012

http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO

http://prn.newscom.com/cgi-bin/prnh/20040819/FLTH015LOGO



DATASOURCE: Checkers Drive-In Restaurants, Inc.



CONTACT:  Lisa Tristano, MARC Public Relations, [phone], or

, for Checkers Drive-In Restaurants, Inc.



Web site:  http://www.checkers.com/ 

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