Cuervo Gold Crown Series Kicks Off AVP Crocs Tour With $50,000 Competition

Three Cuervo-Sponsored Competitions To Take Place in Miami, Dallas and Huntington Beach, California 


LOS ANGELES, April 10  /PRNewswire-FirstCall/ -- AVP, Inc. (OTC:AVPI) (BULLETIN BOARD: AVPI)  (http://www.avp.com/), a lifestyle sports entertainment company focused on professional beach volleyball, and Jose Cuervo Tequila, have announced the return of the Cuervo Gold Crown Series, which kicks off the first three events of the 2008 AVP Crocs Pro Beach Volleyball Tour. The three-event Cuervo-sponsored series runs from April 11-13 in Miami, then moves to Dallas from April 18-20, and concludes in Huntington Beach, May 2-4.

At Huntington Beach, the top four men's and women's teams in cumulative points after these first three events will go on to compete in a winner-takes-all tournament to determine the Cuervo Gold Crown Series champion. This final Cuervo Gold Crown tournament will take place following the Huntington Beach tournament on Sunday, May 4. In addition to the prize money won at the individual tournaments, one male and one female team stand to win a $25,000 bonus check, for a total of $50,000 up for grabs.

"Jose Cuervo has a long, deep history as a supporter of the AVP," said Leonard Armato, commissioner and CEO of the AVP Crocs Tour. "With the Cuervo Gold Crown events coinciding with the first three AVP Crocs Tour events this year, the energy Jose Cuervo brings to the lifestyle of pro beach volleyball makes for a perfect season kick-off."

"Jose Cuervo is proud and excited to continue its partnership with the AVP and the Cuervo Gold Crown Series," said Toby Whitmoyer, Brand Director, Jose Cuervo. "We have enjoyed a strong relationship with the AVP in past years and look forward to a spectacular season in 2008."

The series begins with AVP Crocs Tour stops in Miami, Fla. (April 11-13) and Dallas, Tex. (April 18-20), and will conclude Cinco de Mayo weekend in Huntington Beach, Calif. (May 2-4), where the check will be awarded. The teams of Phil Dalhausser /Todd Rogers and Nicole Branagh / Elaine Youngs will attempt to defend their 2007 Cuervo Gold Crown Series victories.

All three of the events featured in the Cuervo Gold Crown series will begin with an open qualifier on the Thursday prior to the start of the tournament. Anyone can enter the qualifier and, if they play well enough, can enter the 24-team Main Draw starting on Friday. This means that local upstarts have the chance to take on AVP Crocs Tour stars and Olympic champions in exciting matchups throughout the weekend.

About AVP, Inc.

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit http://www.avp.com/.

About Jose Cuervo

Jose Cuervo is the largest producer of Tequila throughout Mexico and around the world. The Jose Cuervo portfolio of Tequilas includes Jose Cuervo Especial, the number one Tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit http://www.cuervo.com/.

Forward Looking Statements

Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB. 

DATASOURCE: AVP, Inc.



CONTACT:  Crystal Fukumoto of Brener Zwikel & Associates,

[phone], , for AVP, Inc. 



Web site:  http://www.avp.com/

http://www.cuervo.com/ 

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