AVP Announces Five-Year Sponsorship Extension With Wilson

Wilson Extends Existing Sponsorship of AVP Crocs Tour through 2012 


LOS ANGELES, April 9, 2008  /PRNewswire-FirstCall/ -- AVP, Inc. (OTC:AVPI) (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball, today announced a five-year contract extension with Wilson as the "official game ball" of the AVP. The long-term deal extends through the 2012 season of the AVP Crocs Tour.

Along with the exclusive sponsorship in the game ball category, the deal gives the Wilson brand and its products a significant on-site presence throughout the next five seasons of the AVP Crocs Tour, including a display booth, outer and inner court signage, marketing support, branding and onsite sponsorship activation.

"After 11 years of a successful partnership, it was only natural that we would extend our relationship with the AVP through 2012," said Chris Considine, President for Wilson Sporting Goods Co. "We look forward to growing our relationship with the AVP, its players, and its fans throughout the next five years."

"This new, multi-year extension with Wilson reinforces the strength of our partnership and the commitment between the two brands," said Leonard Armato, Commissioner and CEO of the AVP. "In many ways, the strength and growth of the AVP can be attributed to its longstanding relationship with top-notch sponsor Wilson, who has supported us throughout the past decade."

  Highlights of the deal include:

  -- Five-year sponsor exclusivity (2008-2012) as the official game ball of
     the AVP Crocs Tour
  -- Co-branded general market local advertising program, AVP.com
     programming, DiG magazine advertising, product packaging, and onsite
     activation
  -- Use of AVP marks (name, logos, photos), net systems license,
     AVP-branded Beach Game Ball, AVP.com benefits, inclusion in AVP.com
     marketing materials, onsite signage, onsite retail sales, tickets and
     hospitality
  -- Center Court public address announcements and promotions, as well as
     AVPNext / Grassroots support




Featuring more than 150 of the top American men and women competitors in the sport, the AVP Crocs Tour is set to stage 18 outdoor events throughout the United States throughout the summer of 2008. Following the completion of the new AVP Crocs Hot Winter Nights Tour, the 2008 AVP Crocs Tour will kick off in Miami, FL on April 10, 2008.

About AVP, Inc.

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour launching in 2008. The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit http://www.avp.com/.

About Wilson

Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is one of the world's leading manufacturers of sports equipment. The company designs, manufactures and distributes advanced equipment that helps players improve their performance. Wilson's core categories include Baseball, Football, Basketball, Softball, Bats, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear, and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, please visit Wilson.com.

Forward Looking Statements

Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB. 

DATASOURCE: AVP, Inc.



CONTACT:  Alison Shapiro of Brener Zwikel & Associates, [phone],

, for AVP, Inc.



Web site:  http://www.avp.com/ 

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