Moms Enter Search for 10,000th NEW Kids Thermometer

WESTON, Fla., Oct. 26 /PRNewswire/ -- American Scientific Resources, Inc. (the "Company" or "ASR") (Pink Sheets: ASFX) announces today that the Company is holding a nationwide challenge "Mom's Flu-Defender Search" celebrating the 10,000th shipment of the NEW Kidz-Med 5-in-1 Non Contact Thermometer.  

This week, ASR will ship retailers Amazon.com, Diapers.com, Duane Reade, Fred Meyer and Price Chopper the 10,000th Kidz-Med 5-in-1 Thermometer.  The lucky person who purchases the thermometer will win a FREE iPad courtesy of ASR.  Since the thermometer has been selling out at most locations, Moms, Dads, Grandparents, Aunts, Uncles and friends are being told not to wait should they decide to purchase a thermometer online or in stores.  

Mom's Flu-Defender Search has two levels of participation.  Participants who purchase a thermometer (level 1) have the opportunity to win the iPad.  Participants who do not purchase a thermometer (level 2) have the opportunity to win FREE prize-packs for the upcoming cold/flu season or baby shower or holiday gifts IF THEY ENTER HERE (http://bit.ly/bfSmC4).  Purchase is necessary for a chance to win in level 1.  No purchase is necessary to enter for a chance win in level 2.  Limit one entry per person.

The challenge officially begins on November 1, 2010 and won't end until the 10,000th thermometer is purchased.

While very enthusiastic about the Company's achievements this year, including becoming an approved manufacturer of various medical devices, ASR is celebrating a milestone since 10,000 thermometers have sold within two months due to the successful distribution of an affordable, reliable product that fills market demand.

Comprised of the most advanced technology in thermometry known today, Mom's NEW Flu-Defender, the Kidz-Med® 5-in-1 Non Contact Thermometer makes child-rearing challenges easier, giving kids the proper care they need immediately, completely hassle-free.

This "No-Touch" Thermometer provides Mom's with the comfort of using a trusted device at a time when reliability is essential.  Its proven accuracy, ease-of-use and instant reading ability eliminates any uneasiness that comes with obtaining the temperature of an infant or toddler.  Parents and Doctors are already raving about the product online and off, leading to a Parent Tested and Approved award.

Dr. Christopher F. Tirotta, MD, MBA, pediatric physician at Miami Children's Hospital comments, "Multiple clinical studies show how forehead infrared technology is easier to use and just as accurate as any traditional temperature taking method. The Kidz-Med 5-in-1 passed numerous rigorous tests by federal standards, and the results debunk any myth that a rectal, ear or oral thermometer are the best and most accurate measurements to use."

Kidz-Med® 5-in-1 Benefits

• Touch-FREE, Hassle-FREE
• Most-Advanced, Award Winning Technology
• Pediatrician Recommended
• Proven Accuracy
• Safe, Hygienic and Easy-to-Use
• Instant Reading
• Don't have to wake child from sleeping; Back-Lit LED Display
• No Probe Covers Needed
• 5-in-1 Measure any Temperature
• Affordable

The Infrared Non-Contact Thermometer was designed by an award-winning engineering firm, is derived from the world's leading infrared thermometry manufacturing plant and has passed numerous federal tests for accuracy making it as accurate as ANY traditional temperature taking method.  

The Kidz-Med 5-in-1 measures the temperature of a child based on the energy they radiate from the skin surface of the forehead, which has been verified as reliable and accurate according to federal standards.

When children are sick, just point and click and in less than a second, you get an accurate temperature in a hassle-free way, and know exactly what your next move is to care for your child. If children are sleeping, you don't even need to wake them; the LED display light is designed for dark areas.  This 5-in-1 thermometer is multifunctional since not only does it take the core-body temperature, but it also takes the temperature of nursery, bath water, formula and food.

Dr. Richard G. Lagueruela, MD, director of surgical services at Miami Children's Hospital mentions, "Kidz-Med's new 5-in-1 thermometer takes the trauma out of temperature taking. It has absolutely no contact with the skin, is quick and is highly accurate; the ultimate combination for caretakers and parents. We've tested the new thermometers in our fast-paced environment, and each time they exceed our expectations, making our jobs more efficient and overall much easier. Children have no problem getting their temperature taken this way, especially since it takes less than a second to get a reading. Every hospital and household should have one of these!"

For regular updates and promotions, visit the Company's Facebook page, ASRFamily.  

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is both an operating company and the holding company for wholly owned subsidiary, Kidz-Med. The Company sources and designs innovative health and safety products, develops intellectual property and distributes through established relationships and channels both in-house and through its ever growing network of proven global healthcare distributors.

For more information, visit the corporate web site at www.americansci.com and the Company's subsidiary Kidz-Med at www.kidzmed.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact

Media:

Erika McQuade

[e-mail]

[phone] x. 201

Investors:

American Scientific Resources Investor Relations

[e-mail]

561-948-4863

SOURCE American Scientific Resources, Inc.

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