Led by the Success of Its Award-Winning Spirit, ASCC Readies for Big Gains in 2015

Addressing the company’s successes of 2014, and looking ahead to reaching its ambitious set of goals for the upcoming year, Aristocrat Group Corp. (OTCBB:ASCC) CEO Robert Federowicz issued an open letter to shareholders today:

Dear Shareholders,

Exactly one year ago Luxuria Brands, through its subsidiary Top Shelf Distributing, launched our first distilled spirit, RWB Ultra-Premium Handcrafted Vodka. At that time we were fully aware of the challenges ahead that included a hyper-competitive vodka segment and a plethora of regulatory obstacles. We knew that in order to stand out in the $5.6 billion U.S. vodka market, we needed to have a product that was of the highest quality and stood apart from the myriad of domestic and imported vodka brands that have saturated the space.

Today, one year into the project, we can say with absolute certainty that we have succeeded. By making the decision to produce an American-made, potato-based vodka, we have entered a playing field shared by only a handful of domestic brands and select European imports.

Being sourced from potatoes, RWB Vodka was also the first American brand to be allowed to carry the “Gluten-Free” designation on the bottle label. This instantly attracted the attention of consumers who for health reasons were searching out products that fit their needs. Another key element to RWB Vodka’s early success is the drinkability factor; the superior quality of our product has been confirmed by independent judges of 17 distilled spirits competitions in the U.S. and abroad, where RWB Vodka was awarded top scores. But the accolades are also coming from the local community.

Early last year, prestigious luxury retailer Saks Fifth Avenue Houston selected RWB Vodka as the exclusive distilled spirit for all of its charity galas. Partnerships such as these serve to grow the RWB Vodka brand and ensure we reach our target demographics. Throughout the year, RWB Vodka appeared at numerous high-profile events, including the Houston Whiskey Festival, the Houston Symphony’s Annual Gala, the Mercury Royale Gala and the 28th Annual CAP Gala. RWB Vodka also had a presence at a popular event at the Houston Livestock Show and Rodeo.

As with any new product to hit the market, we targeted maximum exposure of our brand. We immediately identified the visibility offered by the professional sports world, more specifically the auto racing industry. Since its launch, RWB Vodka was visible on the professional racing circuit as a title sponsor of an LMP-2 (LeMans Prototype) race car. RWB Vodka supported the Project Libra racing team during the globally recognized Shell and Pennzoil Houston Grand Prix. The company recently added another Radical track car to its advertising portfolio, which is enjoying immediate success. In recent months, the RWB Vodka Radical SR3-RS car won the Prototype 2 Class race in the Abominable at the year-ending Sports Car Club of America race in Houston, and secured a second-place finish during the NASA OctoberFast at the Historic Texas World Speedway.

To expand the reach of the brand, RWB Vodka recently became the exclusive sponsor of fast-rising country music recording artist Curtis Braly. Almost immediately upon joining the ASCC stable of talent, Curtis signed with a Nashville record label and soon thereafter was named the International Music and Entertainment Association (IMEA) Country Male Artist of the Year. RWB Vodka also enjoyed increased visibility during his extensive tour of the Southern U.S.

The first year of RWB Vodka’s entry into the market also allowed us to grow the distribution side of our business. Top Shelf Distributing, being a licensed wholesaler for the State of Texas, initially relied on the expertise and connections of another established wholesaler to spearhead its entry into the on-premise and off-premise market. Within weeks, RWB Vodka was being distributed by one of the largest distribution chains in the United States, Spec’s Liquor. Late in 2014, we made the decision to take over the distribution of RWB Vodka with the goal to develop the infrastructure to accept other beverages for warehousing and distribution. Not only will this allow us to grow this profit center but it also gives our expert sales team much more control over the expansion of the on-premise and off-premise locations. RWB Vodka is currently available in over 100 locations in Houston, Austin and Dallas. With our rapid growth through Texas comes increased sales volume — we are currently experiencing a monthly sales growth exceeding 30 percent.

In September, the Aristocrat Group finalized a $5 million financing agreement which will ensure that we can go forward with our business plan, which includes our innovative brand-building efforts as we implement our aggressive growth strategy.

With the momentum offered by the continued success of RWB Vodka, and the planned launch of our second brand in the first quarter of 2015, the future of Aristocrat Group and its subsidiaries looks bright as we expand our footprint in the domestic and international spirits markets.

Sincerely,

Robert FederowiczPresident and CEO

Aristocrat Group Corp.Robert Federowicz, 850-269-7208President and [e-mail]