ASCC: Stunning Success of Super-Premium Brands Illustrates Big Growth in Vodka Market

As the Aristocrat Group Corp. (OTCBB: ASCC) readies its new super-premium vodka for the U.S. marketplace, conditions couldn’t be better: The category led growth in the booming $5.5 billion vodka market last year, up 10 percent in volume.

In 2012, 6.3 million 9-liter cases of super-premium vodka brands were sold in the U.S., up from 5.7 million in 2011 and 1.9 million a decade ago, according to figures compiled by the Distilled Spirits Council of the United States (DISCUS). That makes the high-quality spirits by far the best-performing category in the vodka market, which itself has grown to 65.2 million cases sold last year from 41.9 million in 2003.

“The incredible growth in the super-premium vodka category reflects the fact that Americans value quality in their vodkas and want to drink better than in the past,” said ASCC CEO Robert Federowicz. “Our debut ultra-premium vodka is going to be squarely aimed at this growing group of vodka connoisseurs and mixologists who have very exacting standards for the distilled spirits they buy and consume.”

ASCC’s debut vodka will be distilled in the USA by Distilled Resources, Inc. (DRinc), which produces neutral spirits using quality ingredients including Idaho russet potatoes, organic grains and Idaho winter wheat. The vodka will be branded and sold by the ASCC’s brand management division, Luxuria Brands.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com/investors.html.

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