ASCC Forms Focus Group to Assess Prenatal Education Needs

With Americans estimated to spend up to $80 billion annually on childbirth healthcare, education and services, the Aristocrat Group Corp. (OTCBB:ASCC) is formulating a smart business plan to capture a slice of this booming market. The company announced today that it is forming a new focus group to assess unmet prenatal education needs and uncover potentially lucrative opportunities to better serve women preparing for childbirth.

“Expectant mothers in 2012 are very aware of the benefits associated with childbirth education, and they’re prepared to spend money out-of-pocket in order to receive the best learning opportunities possible,” said ASCC CEO Cindy Morrissey. “ASCC is on a mission to make prenatal education more instructive and easier to receive than ever before.”

The focus group of new and expectant mothers will assist ASCC in developing comprehensive education packages. By making its target consumers part of the visioning process, the company plans to deliver innovative new resources that could soon prove essential to parents preparing for childbirth.

The Aristocrat Group is currently formulating curriculum for several different styles of prenatal education, including individual teaching and counseling, information groups, counseling groups, prepared childbirth groups and layette planning sessions. The company is working to create a one-stop online supercenter for education, support and discussion related to prenatal care and preparation.

The company is developing new concepts to compete in the increasingly lucrative motherhood services industry alongside Johnson & Johnson (NYSE: JNJ), Natus Medical Inc.(NASDAQ: BABY), Mothers Work, Inc. (NASDAQ: DEST) and Children's Place Retail Stores, Inc. (NASDAQ: PLCE).

For more information on ACSS’s motherhood services initiative, please visit http://www.aristocratgroupcorp.com/old/investor.html.

Follow ACSS on Twitter at http://www.twitter.com/AristocratGroup

About the Aristocrat Group

The Aristocrat Group Corp. (www.aristocratgroupcorp.com) is a women’s lifestyle company that aims to make the transition into parenthood smoother and more rewarding than ever before. Our smart growth initiatives will position us as the premier resource for prenatal and postpartum resources. For more information on our business plan, please visit http://www.aristocratgroupcorp.com/old/investor.html.

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