ASCC Explores Potentially Lucrative Sports Sponsoring Opportunities

As part of the big promotional push planned for the upcoming release of RWB Ultra-Premium Handcrafted Vodka, Luxuria Brands—the brand management division of the Aristocrat Group Corp. (OTCBB: ASCC)—is investigating high-profile sponsorship opportunities in professional sports.

The company is gearing up to compete in the $21 billion U.S. spirits industry, in which many top brands grow their consumer loyalty with sports sponsorships.

“Sporting events have long been a preferred and effective way for distilled spirits brands to build awareness, because association with particular sports and athletes can help cement a brand’s identity, too,” said ASCC CEO Robert Federowicz.

ASCC has already opened talks to potentially sponsor an auto racing team, Federowicz added.

The marketplace has never been more favorable for launching a new, high-end, gluten-free vodka in the U.S. Gross revenues for vodka grew by more than five percent in the U.S. last year to nearly $5.5 billion. Super premium spirits rose in volume by 8.9 percent last year, according to the Distilled Spirits Council (DISCUS).

RWB Ultra-Premium Handcrafted Vodka is one of two distinct vodka brands that Luxuria Brands is readying for release this year in order to allow the company to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B).

About the Aristocrat Group Corp.

Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premier luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.Robert Federowicz, 850-269-6801President and [e-mail]