American Pacific Rim Issues Market Guidance on eCommerce Platform Development

CITRA, Fla., Nov. 8, 2010 /PRNewswire/ -- American Pacific Rim Commerce Group (Pink Sheets: APRM) (www.aprcg.com), building on Revenue Guidance issued on Monday, November 1, 2010, today announced further guidance related to its proprietary ecommerce platform to be named mymyJ and the underlying methodology for its development, testing and revenue drivers.  In determining the product categories, the Company relied upon published research, internal studies and noted experts.  Beta-testing of mymyJ platform is on-going and the Company anticipates launching its proprietary technology, which translates English to Mandarin and Cantonese dialects seamlessly, so Small and Medium U.S. (SME) manufacturers and producers of goods products and services can cost effectively and efficiently communicate, market and sell their goods to willing buyers in China and Hong Kong.

Stated Raymond Talarico, President, "Accordingly, given our in-depth research and analysis of the market, and where the Chinese consumers are spending their discretionary income, we have developed a focused product category lineup from which we will launch mymyJ and initiate sales to Asia."  Further stated Talarico, "Given the Chinese consumers proclivity for allocating their on-line purchases in this manner, our next phase will be to finalize contracts with those quintessential U.S. brands, which strengthen our broad initiative of being the first mover in the direct-to-consumer market serving the Chinese consumer with products made in the U.S.A."

AMERICAN PACIFIC RIM COMMERCE GROUP Projected Ranking of Product Penetration as a Percentage of Sales: 2011
Clothing-Women's		16.75%		$2,123,739.20
Clothing-Men's		14.50%		$1,838,460.80
Books & AV Products		8.25%		$1,046,020.80
Cosmetics & Personal Care		8.00%		$1,014,323.20
Digital Products (Camera, MP3/4, DVD, etc)		7.50%		$950,928.00
Virtual Cards (Visa, MasterCard, Pre-paid Phone etc)		7.25%		$919,230.40
Housewares & Supplies		6.25%		$792,440.00
Communication Products (Cell Phones, etc)		5.75%		$729,044.80
Toys		4.75%		$602,254.40
IT Products (computer, notebooks)		4.75%		$602,254.40
Small Home Appliances		4.50%		$570,556.80
Jewelry		3.75%		$475,464.00
Food & Health Care Products		3.50%		$443,766.40
Maternal & Infant products		2.00%		$253,580.80
Large Home Appliances		0.50%		$63,395.20
Other		2.00%		$253,580.80
		100.00%		$12,679,040

ABOUT APRM:

American Pacific Rim Commerce Group, is a development stage Company marketing "Made-in-the-USA" products and services manufactured by U.S. Small & Medium Size Businesses (SME) to consumers in Hong Kong and China through our proprietary e-commerce platform.  APRM is a first mover providing SME's transactional-based solutions; promotions, sales, logistics and currency conversion that will establish our backbone as the leading on-line marketplace between Chinese consumers and SME's, launching 'mymyJ' (loosely translated); "Buy & Sell Festival" in China, 4th Quarter 2010.

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are reasonable, it can give no assurance that these assumptions will prove correct. Important factors that may cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.    

SOURCE American Pacific Rim Commerce Group

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