Alchemy Creative Inc.'s Adventures of the Elements Will Be the Title Sponsor for the Livestrong across America Bicycle Tour to R

  
    
  
  
    
      Alchemy Creative Inc. (Pink Sheets: ALMY) today announced that 
      its Adventures of the Elements brand will be the title sponsor for the 
      Livestrong Across America Bicycle tour (www.livestrongacrossamerica.com). 
      Alchemy Creative will partner with the 501(c) 3 nonprofit Sports Society 
      for American Health to raise funds and awareness for the fight against 
      cancer. The goal is to raise $100,000 for the Lance Armstrong Foundation.
    
    
      On July 1, 2008 a team of bicyclists will begin a 33 day, 3300 mile trek 
      from San Diego, CA to Washington, D.C. Adventures of the Elements 
      tagline for the tour proclaims, “AoE is 
      building the next generation of cancer fighters,” 
      by inspiring students to learn science to become future doctors, 
      researchers, engineers, and scientists in the battle against cancer.
    
    
      According to Richard James III, creator of the Adventures of the 
      Elements and VP of Alchemy Creative, “Approximately 
      1.5 million Americans will be diagnosed with cancer and another 500,000 
      plus patients will die from cancer this year. Cancer impacts every US 
      citizen in some manner. I cannot think of a worthier cause for Alchemy 
      Creative Inc. and the Adventures of the Elements to use its resources to 
      join the Lance Armstrong Foundation in the war on cancer. I am honored 
      to have the opportunity to cycle 3300 miles across the US with similarly 
      minded and driven cyclists.”
    
    
      Trent Di Giulio, President and founder of CAT Studios, will travel with 
      the tour and film it in high definition. The film will be prepared for 
      broadcast television and will cover the tour, riders, towns the tour 
      travels through, cancer-survivor stories, the Lance Armstrong Livestrong 
      Foundation, people met along the route, and animation.
    
    
      Maximum media coverage will be secured in each town the tour traverses 
      and citizens will be encouraged to join the cyclists as they enter the 
      various towns and cities along the route. Each day, the cyclists will 
      ride in honor of individuals with cancer (requires a $250 donation per 
      individual honored).
    
    
      In each city on the tour, Alchemy Creative will honor a school with 
      Adventures of the Elements. The SiennaBlu song, “Free,” 
      which was composed for the Adventures of the Elements “Water 
      Cycle” movie soundtrack and has a theme of “giving 
      back,” will be the title song for the tour.
    
    
      There will be more information provided in subsequent press releases. 
      Any interested corporate sponsors must finalize their contributions by 
      May 12, 2008 to have their corporate logos and names featured on the 
      tour support vehicles, cycling jerseys, t-shirts, website, film, and 
      other tour materials.
    
    
      ABOUT ALCHEMY CREATIVE:
    
    
      Alchemy Creative, Inc. was founded on the principle of edutainment - 
      enabling learning with the integration of educational media into an 
      exciting and entertaining format in which science and other curriculum 
      learning is enhanced through actively engaging students. ALMY is 
      producing video DVD, and developing online gaming and other media 
      products for distribution to both the general public and school systems. 
      Their philosophy and product offerings have rendered measurable results 
      with children. The value of the media and products has been recognized 
      by some of the world's most respected corporations, including several 
      Fortune 100 companies.
    
    
      ALMY creates and distributes some of America's most unique products for 
      the edutainment sector. Currently, ALMY is using the latest, 
      cutting-edge technology in developing future products such as DVDs, 
      online video games, and other cutting-edge technologies to further 
      captivate students. ALMY's goal is to revolutionize the way the children 
      of the world progress in science learning. The company is utilizing 21st 
      century technology and methodology in efforts to provide a more exciting 
      environment in which children will be more apt to take interest in the 
      traditional education requirements.
    
    
      Stated simply, ALMY takes "what kids like," from card games and books to 
      movies and video games, and makes them educational. Thus, children of 
      all ages learn while having fun; in a sense, giving substance to "play 
      time."
    
    
      For more information regarding Alchemy Creative, Inc. please visit: www.alchemycreativeinc.com.
    
    
      Disclaimer:
    
    
      CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS
    
    
      This press release contains "forward-looking statements," which are 
      statements related to future, not past, events. In this context, the 
      forward-looking statements often include statements regarding our goals, 
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      business conditions, (b) the level of strategic partner incentives, (c) 
      the future regulatory environment, (d) our cost of financing, (e) our 
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      associated therewith, and (f) our ability to retain key personnel. These 
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      our earnings outlook.