Alchemy Creative, Inc. Names Daryl Price Executive Vice President of Sales

  
    
  
  
    
      Alchemy Creative, Inc. (Pink Sheets:ALMY) today announced that 
      Daryl Price has recently been named Executive Vice President of Sales. 
      Price, who has extensive experience in consumer retail and education 
      sales, will be responsible for the development and leadership of the 
      Alchemy Creative sales organization.
    
    
      “Daryl is exactly the right leader for Alchemy’s 
      sales organization,” said Chief Executive 
      Officer, Willard G. McAndrew III. “His proven 
      track record in business development leadership, entrepreneurial 
      experience and management within Fortune 500 organizations, will be key 
      to helping Alchemy Creative reach profitability quickly.”
    
    
      Price has a history of success and extensive experience in sales 
      operations, regional and national education sales management, sales 
      channel development, and retail startup ventures, most notably with 
      Apple Computer and Trinity Wellness Company.
    
    
      Prior to his appointment with Alchemy Creative, Price was drafted as the 
      3rd pick for the San Francisco 49ers and worked 
      as a Prenatal Genetic Researcher for University of Colorado. He also 
      spent several years with Apple Computer and the Houghton Mifflin 
      Company. There he served as a global supply base manager, retail sales 
      manager, education account executive, national business development 
      executive and national education sales manager.
    
    
      “In the time that Daryl has consulted with 
      Alchemy Creative, he has provided decisive leadership and has 
      demonstrated a deep understanding or our vision, target customer, and 
      complex sales cycles,” said Richard James III, 
      Vice President.
    
    
      “I have been enormously impressed with Alchemy’s 
      people, products, and the market opportunity,” 
      said Price. “Great products are only truly 
      great if people know about them and buy them; we are executing a plan 
      that will allow both to happen early and often. As with most 
      opportunities that excite me, we are years ahead of our competition in 
      concept and innovation. My role will be to ensure that we attached 
      revenue to each.”
    
    
      ABOUT ALCHEMY CREATIVE:
    
    
      Alchemy Creative, Inc. was founded on the principle of edutainment - 
      enabling learning with the integration of educational media into an 
      exciting and entertaining format in which science and other curriculum 
      learning is enhanced through actively engaging students. ALMY is 
      producing video DVD, and developing online gaming and other media 
      products for distribution to both the general public and school systems. 
      Their philosophy and product offerings have rendered measurable results 
      with children. The value of the media and products has been recognized 
      by some of the world's most respected corporations, including several 
      Fortune 100 companies.
    
    
      ALMY creates and distributes some of America's most unique products for 
      the edutainment sector. Currently, ALMY is using the latest, 
      cutting-edge technology in developing future products such as DVDs, 
      online video games, and other cutting-edge technologies to further 
      captivate students. ALMY's goal is to revolutionize the way the children 
      of the world progress in science learning. The company is utilizing 21st 
      century technology and methodology in efforts to provide a more exciting 
      environment in which children will be more apt to take interest in the 
      traditional education requirements.
    
    
      Stated simply, ALMY takes "what kids like," from card games and books to 
      movies and video games, and makes them educational. Thus, children of 
      all ages learn while having fun; in a sense, giving substance to "play 
      time."
    
    
      For more information regarding Alchemy Creative, Inc. please visit: www.alchemycreativeinc.com.
    
    
      Disclaimer:
    
    
      CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS
    
    
      This press release contains "forward-looking statements," which are 
      statements related to future, not past, events. In this context, the 
      forward-looking statements often include statements regarding our goals, 
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      and uncertainties include, among other things, (a) general economic and 
      business conditions, (b) the level of strategic partner incentives, (c) 
      the future regulatory environment, (d) our cost of financing, (e) our 
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