Adams Golf Announces 2008 Tour Staff

  
    
  
  
    
      Adams Golf (OTCBB:ADGO) has significantly invested in its tour strategy 
      for 2008. In 2007, nine Adams Golf tour staff pros combined to win 12 
      times on the Champions, Nationwide and LPGA Tours. Adams Golf also 
      achieved another year of hybrid dominance on tour as its hybrids were 
      played by more pros on the PGA, Champions and Nationwide Tours, 
      combined, than any other manufacturer’s 
      hybrids. Additionally, Adams Golf sustained its leadership position on 
      the Champions Tour, arguably the keystone of the company’s 
      strategy over the last six years.
    
    
      In 2008, the Adams Golf brand is expected to get a boost in exposure on 
      the PGA Tour with the signings of Rory Sabbatini and Aaron Baddeley, the 
      11th and 18th-ranked players in the world, respectively. Also 
      representing Adams Golf on the PGA Tour are Tommy “Two 
      Gloves” Gainey and Brad Elder. After bursting 
      onto the LPGA scene last season with Brittany Lincicome winning the Ginn 
      Open, the company continues building its women’s 
      tour staff with Brittany Lang, Lindsey Wright and Taylor Leon.
    
    
      The Champions Tour continues to be an area of priority with 10 tour pros 
      representing the brand including the legendary Tom Watson and two-time 
      Masters Champion, Bernhard Langer. Rounding out the Champions Tour staff 
      will be Brad Bryant, Scott Hoch, Dana Quigley, Allen Doyle, Jerry Pate, 
      D.A. Weibring, R.W. Eaks and Des Smyth.
    
    
      Last but not least, to expand its international reach and to support 
      future growth in its European business, Adams Golf has hired a tour 
      representative and will be putting a tour trailer on the European Tour 
      for the 2008 season.
    
    
      “We’re extremely 
      proud of our 2008 tour staff and believe these players will deliver 
      valuable exposure and represent our brand admirably,” 
      said Chip Brewer, Adams Golf president and CEO. “It’s 
      a big step for us but it also seems like a sound and natural decision 
      based on the company’s growth over the last 5 
      years. These investments are consistent with our stated strategy of 
      reinvesting aggressively in our brand in order to drive long-term 
      earnings potential and shareholder value. We recognize that these 
      investments may have a negative impact on profitability in the short 
      term or until we are able to generate sufficient revenue growth to cover 
      them. It’s our belief that this is a good 
      long-term strategic decision and that any short-term setback will be 
      made up for in long-term value.”
    
    
      This press release contains "forward-looking statements" made under the 
      "safe harbor" provisions of the Private Securities Litigation Reform Act 
      of 1995. The statements include, but are not limited to statements 
      regarding our ability to continue manufacturing products that are 
      commercially acceptable to consumers and statements using terminology 
      such as "may," "will," "expect," “seems,” 
      "intend," "estimate," "anticipate," "plan," "seek," “belief” 
      or "believe." Such statements reflect the current view of the Company 
      with respect to future events and are subject to certain risks, 
      uncertainties and assumptions related to certain factors including, 
      without limitation, the following: inability to generate sufficient 
      revenue growth to cover tour branding strategy investments; product 
      development difficulties; assembly difficulties; product approval and 
      conformity to governing body regulations; competing product 
      introductions; patent infringement risks; the ability to protect 
      intellectual property rights; market demand and acceptance of products; 
      the impact of changing economic conditions; the success of our marketing 
      strategy; our dependence on a limited number of customers; business 
      conditions in the golf industry; reliance on third parties, including 
      suppliers; actions of competitors, including pricing, advertising and 
      competing product; the management of sales channels and re-distribution; 
      and one-time events and other factors detailed under "Risk Factors" in 
      our 10-K's, 10-Q's and other Securities and Exchange Commission filings. 
      These filings can be obtained by contacting Adams Golf Investor 
      Relations.
    
    
      Although the Company believes that the expectations reflected in such 
      forward-looking statements are reasonable, the expectations may prove to 
      be incorrect. Based upon changing conditions, should any one or more of 
      these risks or uncertainties materialize, or should any underlying 
      assumptions prove incorrect, actual results may vary materially from 
      those described herein. Except as required by federal securities laws, 
      Adams Golf undertakes no obligation to publicly update or revise any 
      written or oral forward-looking statements, whether as a result of new 
      information, future events, changed circumstances or any other reason 
      after the date of this press release. All subsequent written and oral 
      forward-looking statements attributable to the Company or persons acting 
      on its behalf are expressly qualified in their entirety by the 
      applicable cautionary statements.