Village Tea Company Partners With Pro-Points and Discount Drug Mart

Village Tea Company Distribution, Inc., a division of Affinity Beverage Group, Inc. (aka Strategic Rare Earth Metals OTC Pink: SREH), announced that the Company as part of its on going effort to introduce more people to the benefits of drinking quality loose leaf tea and other natural and organic wellness products, has partnered with the northeast Ohio based drugstore chain, Discount Drug Mart and the company’s Pro-Points program. As a participant in Pro-Points, Village Tea Company products will be available in all 73 Discount Drug Mart locations across the state of Ohio. Pro Points is Discount Drug Mart’s signature customer loyalty program where Customers receive points for every product that they purchase with the Pro Point logo located at the display.  The point system coincides with the price of the item. Customers may redeem their points at anytime for merchandise, tickets and life time experiences to six professional teams, as Discount Drug Mart is the official Drug Store of the Cleveland Browns, Cleveland Indians, Cleveland Cavaliers, Columbus Bluejackets, Cleveland Gladiators and other Ohio based professional sports teams. The Pro Points program is the #1 sports reward program in the world. 

Discount Drug Mart plans to offer six select flavors of Village Tea Company's 100% organic 16 serve whole leaf tea bag product which should be available just in time for the long winter months in Northeast Ohio. 

As a corporate partner, the Company will also participate in a comprehensive year long advertising program that will include; in store promotions, in game signage at the various arenas/stadiums, 30 second radio spots and other promotional opportunities with the various professional sports teams and Discount Drug Mart. 

“We are excited about the potential of the partnership with Discount Drug Mart and its pro-points program as it is perfectly aligned with our mission to introduce the benefits of quality loose leaf tea to a broader audience and it gives us an opportunity to communicate that message to millions of sports fans across the state of Ohio who will attend games and across the country who follow their favorite sports team on television and radio broadcast," stated Janon Costley, CEO Village Tea Company/Affinity Beverage Group. “Over the past several months we have been focused on developing a new business model that will enable us to introduce a line of our 100% organic premium loose leaf tea to broader, more mainstream channels of distribution while maintaining our high quality and sustainability standards. We view this new partnership as another key step in that process,” stated Mr. Costley. "Our mission is to make access to quality, sustainable, organic and natural products affordable and available to everyone.”  If you are located in Ohio please visit one of the 73 Discount Drug Mart locations in the coming weeks to find Village Tea products. For more product information, please visit: http://www.villageteaco.com.

About Village Tea:

Village Tea Distribution Company, Inc. (www.villageteaco.com)  sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways. The Village Tea Company brand is currently sold in many major retailers throughout North America. The Company is no longer just about tea, as it is also using its unique positioning in the marketplace to create a distribution platform to introduce other complimentary health and wellness lifestyle brands and products.

About Affinity Beverage:

Affinity Beverage Group, Inc. (www.affinitybeverage.com) is a holding company that focuses on branded consumer product acquisition opportunities in the $3.4 trillion health and wellness sector. Affinity primarily targets lifestyle brands, companies, and/or exclusive product distribution rights focusing on traditional and non-traditional, healthy beverage options. Affinity will also seek opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.

Forward-Looking Statements 

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above. 

Source:

Village Tea Company/Affinity Beverage [e-mail] /[e-mail]