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XA to Produce 2005 GLAAD Media Awards
More Than 5,000 People to Attend the Three Ceremonies
CHICAGO, Jan. 26 /PRNewswire-FirstCall/ -- XA, Inc., (OTC BB: XAIN), a major
national event marketing firm that serves many Fortune 500 companies, announced
today they have been named event agency of record for the 2005 GLAAD MEDIA
AWARDS, the annual ceremony honors the media that most fairly and accurately
represents the lesbian, gay bisexual and transgender community.
XA will produce these prestigious events in New York, Los Angeles and San
Francisco. The 16th Annual GLAAD Media Awards will be televised in spring 2005.
The announcement was made at the summer 2004 Television Critics Association
meeting in Los Angeles.
The GLAAD Media Awards are held yearly on the East and West Coasts to recognize
and honor the media for their fair, accurate and inclusive representations of
the LGBT community and the issues that effect their lives. The event recently
honored Sex and the City, The Oprah Winfrey Show, Queer Eye for the Straight
Guy, Bend It Like Beckham, Univision's Primer Impacto, and ABC's Primetime
Thursday. Past special honorees have included Ellen DeGeneres, Elizabeth
Taylor, Rosie O'Donnell, Antonio Banderas, Diane Sawyer, Eric McCormack, Paris
Barclay, and Julianne Moore. The GLAAD Media Awards also honor achievements in
theater, music, print media, and advertising.
Marketers spent $152 billion in event marketing in 2003, up about 15% since
2002. In 2003, budgets for event marketing reached an average of $901,935,
according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine,
January 1, 2005)
About GLAAD
Founded in 1985, GLAAD is the nation's lesbian, gay, bisexual, and transgender
media advocacy organization. GLAAD is dedicated to promoting and ensuring fair,
accurate, and inclusive representation of people and events in the media as a
means of eliminating homophobia and discrimination based on gender identity and
sexual orientation.
About XA
XA has full service offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, Chairman and CEO Frank
Goldstin and his team have been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song
Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of
the "Top 50 Powerhouse Event Companies in the World."
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update
or correct forward-looking statements and also takes no obligation to update or
correct information prepared by third parties that is not paid for by the
Company.
Company: Investors: Media:
Lara Shipp Truc Nguyen Stan Froelich
XA VP, Investor Relations VP, Media Relations
312-397-9100 ext. 2399 Stern & Co. Stern & Co.
212-888-0044 212-888-0044
DATASOURCE: XA, Inc.
CONTACT: Lara Shipp of XA, +1-312-397-9100, ext. 2399,
, Investors, Truc Nguyen, VP, Investor Relations of Stern &
Co., +1-212-888-0044, , or Media, Stan Froelich, VP, Media
Relations of Stern & Co., +1-212-888-0044,
Web site: http://www.expagency.com/