XA Produces the Apollo Theater Foundation, Inc., Third Annual Spring Benefit June 11, 2007

NEW YORK, June 5  /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by the Apollo Theater Foundation, Inc. as the event agency for the design and production of their third annual Spring Benefit.  The benefit will take place at the world famous Apollo Theater in New York on Monday, June 11, 2007 from 6:30 p.m. to 9 p.m.

As the event production agency, XA will design, manage and develop all the required elements to create a sophisticated and stylized program.  In addition, XA works closely with the Apollo on the event's public relations as well as all guest and celebrity management.  The Spring Benefit is a three-part affair that includes a glamorous red carpet and pre-show cocktail reception, a tribute concert and awards ceremony, and a grand tented after party. The star-studded event will bring together the best and brightest in business and entertainment to raise funds in support of the Apollo's 73-year legacy and its initiatives for emerging artists, education programs, and community outreach efforts in New York City and beyond.

This year's event will commemorate the life and music of the late Apollo Legend, James Brown, with a ceremony inducting Mr. Brown posthumously into the Apollo Legends Hall of Fame.  The awards ceremony will continue with the presentation of the Ruby Dee & Ossie Davis Arts and Humanitarian Award to Kyra Sedgwick & Kevin Bacon and the corporate award to Lehman Brothers.  Chris Tucker will serve as the evening's master of ceremonies. The event will culminate at the Apollo Supper Club-a unique lounge atmosphere featuring gourmet creations prepared by celebrity chef, Alexander Smalls; cocktails courtesy of Hennessy and Moet Hennessy USA; and late-night dancing to music spun by DJ Hollywood.

Joe Wagner, CEO of XA, states, "We are honored to be chosen by the Apollo Theater Foundation, Inc. as the production agency for their annual benefit. It is a pleasure to be such an integral part of their prestigious program and look forward to the opportunity to showcase our design logistics and production capabilities."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About The Apollo Theater Foundation, Inc.

The Apollo Theater Foundation, Inc., was established in 1991 as a nonprofit charitable organization dedicated to the preservation and development of the world famous Apollo Theater, a New York City, New York State, and federally-dedicated historic landmark. The Apollo continues to celebrate and promote the cultural heritage and performance traditions of communities of color, honor the legendary artists who have played the Apollo, and provide a performance platform for future stars.  While preserving and building upon the theater's rich history, the Apollo Theater Foundation, Inc., also serves as a cultural and educational resource for the community and the public at large.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation.  The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

  For more information, please contact:
  Amanda Shipp
  XA
  312-239-2370
  

DATASOURCE: XA, Inc.



CONTACT:  Amanda Shipp of XA, Inc., [phone],





Web site:  http://www.expagency.com/

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