XA Produces a Celebration of Brilliant Mouths Press Event Hosted by Gen Art and Rembrandt Wednesday, December 6, 2006

NEW YORK, Dec. 6  /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by GEN ART and REMBRANDT as the event production agency for their Brilliant Mouths press event taking place at Sky Studios in Manhattan on Wednesday, December 6, 2006.

As the production company, XA will work with Gen Art to design and manage all required elements of the editor's event to create a highly stylized and integrated program.  The event will consist of 4 separate editor gatherings, with 15 guests at each sitting where they will learn about new Rembrandt packaging and product line.  XA will design the venue to showcase Rembrandt's new brand image, which is a predominately black and white look.  Adorning the stark white walls of the main gallery will be large mounted black and white images of diverse "Brilliant Mouths" -- including Spike Lee, Jon Stewart, Ella Fitzgerald, Maya Angelou, & Oprah Winfrey.  An audible video montage of "Brilliant Mouths" that features speeches from JFK, Andy Warhol, Rosa Parks & Albert Einstein will also serve to entertain guests in the main gallery.

Joe Wagner, CEO of XA, states, "We are thrilled to have a relationship with Gen Art and Rembrandt.   We are proud that XA will be given the opportunity to showcase our production capabilities to support the Rembrandt brand during their important press event."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About Gen Art

Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists.  With offices in New York, Los Angeles, Chicago, Miami and San Francisco Gen Art produces over 100 events annually ranging from a week-long film festival to massive star-studded fashion shows, DJ competitions, art exhibitions, multi-media events and much, much more.

Gen Art strives to provide access to the film, fashion, art and music worlds for those who are interested in these areas, but often are intimidated and made to feel unwelcome by the exclusive nature of these art / entertainment realms.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation.  The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

  For more information, please contact:
  Amanda Shipp
  XA
  312-239-2370
  

DATASOURCE: XA, Inc.



CONTACT:  Amanda Shipp of XA, [phone],  



Web site:  http://www.expagency.com/ 

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