XA Produces SI's Swimsuit Issue Launch Event February 14, 2007

LOS ANGELES, Feb. 13  /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by Sports Illustrated (SI) as the event marketing agency for the Swimsuit Issue Launch celebrating the magazine's annual Issue.  SI will team up with Budweiser, AXE and GMC to promote the highly anticipated event on February 14, 2007, at the Pacific Design Center in West Hollywood, CA.

As the event marketing partner, XA will design, produce and manage all required elements to transform the Pacific Design Center into an "SI Oasis" including tenting, sponsor integration, entertainment, video design and staging.  The menu will be designed and prepared by Wolfgang Puck.

Joe Wagner, CEO of XA, states, "We are honored to have been chosen by Sports Illustrated magazine to produce this event.  We are proud that XA will be given the opportunity to showcase its design logistics and production capabilities to support SI's annual swimsuit edition and party."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About Sports Illustrated

SI is a multimedia sports brand that takes the consumer into the heart and soul of sports.  The SI franchise is anchored by Sports Illustrated, the most respected voice in sports journalism, and SI.com. The SI Swimsuit Issue is the most widely read magazine issue in the world reaching more than 64 million U.S. adults. The highly-anticipated issue is published in more than 15 countries and a dozen languages.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation.  The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

  For more information, please contact:
  Amanda Shipp
  XA
  312-239-2370
  

DATASOURCE: XA, Inc.



CONTACT:  Amanda Shipp of XA, [phone], or  



Web site:  http://www.expagency.com/ 

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