XA Produces Interactive Environments for CMT's Miss America Pageant January 24th Through the 26th, 2007

NEW YORK, Jan. 25  /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by CMT as the event production agency for three interactive environments showcasing the brands Campbell's, Trident and Benefiber at MISS AMERICA 2007 in Las Vegas, NV.  The environments, designed to host the pageant contestants and their guests, take place the week prior to the pageant on Wednesday, January 24, Thursday, January 25 and Friday, January 26, 2007 at the Aladdin Resort & Casino in Las Vegas, Nevada.  The Miss America Pageant will take place on January 29, 2007.

As the production company, XA will design, develop and manage all required elements of the interactive environments to create a highly stylized and integrated program.  The rooms will allow pageant contestants and guests direct interaction with the brands creating a unique branding experience.

The Campbell's environment takes place from noon to 4 p.m. and will serve as a healthy lounge for guests to sample Campbell's edibles.  The Trident Room will open for guests in the evening offering a cool, relaxed atmosphere for guests including DJ, snow cones and an oxygen bar.  The Benefiber installation will be available in the mornings beginning at 7 a.m. and will feature Benefiber Health smoothies from the Plexi Branded bar as well as an on-hand nutritionist to advise guests of health and dietary matters.

Joe Wagner, CEO of XA, states, "We are thrilled to have a relationship with CMT and the Miss America Pageant.  We are proud that XA will be given the opportunity to showcase design logistics and production capabilities to support the Campbell's, Trident and Benefiber brands during this prestigious annual event."

"Miss America is an iconic American brand," adds Anthony Barton, Vice President of Integrated Marketing, CMT.  "Using the team at XA to activate our program sponsors on-site is the perfect way to associate them with the Miss America franchise and allows each sponsor to provide needed support for the contestants during the week leading up to the 2007 Miss America Pageant."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About CMT

CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos.  Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 83 million households in the United States. Go to country music's biggest web site at http://www.cmt.com/.

About Miss America Organization

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women.  Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance.  For more information, go to http://www.missamerica.org/.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation.  The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services.  Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline.  In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward looking statements within the meaning of the Act and are subject to the safe harbor created by the Act.  Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward looking statements that involve a number of risks and uncertainties.  It is possible that the assumptions made by management are not necessarily the most likely and may not materialize.  In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K.  XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

  For more information, please contact:
  Amanda Shipp
  XA
  312-239-2370
  

DATASOURCE: XA, Inc.



CONTACT:  Amanda Shipp of XA, [phone], 



Web site:  http://www.expagency.com/

http://www.cmt.com/

http://www.missamerica.org/

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