XA Produces Gen Art's 'The New Garde' Show Featuring Three Emerging Designers Friday, February 2, 2007

NEW YORK, Feb. 1  /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN.OB), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by GEN ART and ACURA as the event production agency implementing the creation and construction of three emerging designers' dynamic installations for the "The New Garde" 2007 Fashion Show.  The fashion presentations consisting of live-model vignettes will take place on Friday, February 2nd from 6 p.m. to 8p.m. at the Waterfront in Manhattan.  An after party will immediately follow the event at the same location from 8 p.m. to 10 p.m.

As the production company, XA will assist in the creation, construction and management of all required elements to implement a highly stylized and integrated program showcasing the three fashion designers' concepts and visions.  "The New Garde" will feature the fall 2007 collections of three of the industry's rising stars including Chrishabana, Geren Ford and FORM.  The designers were chosen based on their established ability to maintain a successful independent fashion label while retaining a freshness and individuality with the shape and fabrication of their garments.

Gen Art will use the unique format of "The New Garde" to bring recognition to these three design talents poised to reach the next level of growth in the women's wear category.  Unlike runway shows, "The New Garde" offers everyone the privilege of a front row seat as 20 looks, from each designer, are shown on models over 2 hours.  With "The New Garde", Gen Art is at the forefront of originality in fashion production while continuing to provide a platform for the growth of independent and spirited fashion talent.

Joe Wagner, CEO of XA, states, "We are thrilled to have a relationship with Gen Art.  We are proud that XA will be given the opportunity to showcase design logistics and production capabilities to support the debut of 'The New Garde' fashion show."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year.  In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About Gen Art

Gen Art is the nation's leading arts and entertainment organization, dedicated to promoting and supporting the best emerging talent in fashion, film, music and the visual arts.  Created to propel the careers of up-and-coming fashion and accessories designers, Gen Art's fashion events have proven to be a successful launch pad for big names, including Zac Posen, Hollywould, Cloak, Rebecca Taylor, Chaiken, Michelle Mason, Rafe, Eugenia Kim, Louis Verdad, Keanan Duffty, Twinkle, Sari Gueron, Vena Cava and Milly.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation.  The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline.  In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act.  Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties.  It is possible that the assumptions made by management are not necessarily the most likely and may not materialize.  In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K.  XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

  For more information, please contact:
  Amanda Shipp
  XA
  312-239-2370
  

DATASOURCE: XA



CONTACT:  Amanda Shipp of XA, [phone], 



Web site:  http://www.expagency.com/

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