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XA Chosen as the Event Production Agency of Record for the 2006
McDonald's All American Game
CHICAGO, April 28 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a
major national event marketing firm that serves many Fortune 500 companies,
reported today that it has been selected as event production agency of record
for the 2006 McDonald's All American Game.
On March 29, the McDonald's All American Game will bring the top high school
basketball talent in the nation to San Diego, CA. These 48 future NCAA, NBA and
WNBA superstars will rely on years of practice and natural talent as they tip
off the 29th annual Boys Game and the fifth annual Girls Game.
Every athlete who participates in the McDonald's All American Game visits the
host city's local Ronald McDonald House Charities(R) (RMHC(R)) chapter. A
portion of the proceeds from the Game will benefit the local Ronald McDonald
House Charities initiatives. Previous beneficiaries of McDonald's All American
Games include Sickle Cell Anemia Research, the United Negro College Fund and
many other local children's charities. Nearly $4 million has been raised since
the Game was first played in 1978.
Marketers spent $152 billion in event marketing in 2003, up about 15% since
2002. In 2003, budgets for event marketing reached an average of $901,935,
according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine,
January 1, 2005)
About McDonald's Corporation
McDonald's is the world's leading foodservice retailer, with more than 30,000
restaurants serving over 47 million people each day. Approximately 70 percent
of McDonald's U.S. restaurants are owned and operated by independent local
businessmen and women.
About XA
XA has offices in Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event marketing,
design and production services. Since 1989, the XA team has been the creative
force behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore
Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004,
Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event
Companies in the World."
Forward Looking Statements
This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update
or correct forward-looking statements and also takes no obligation to update or
correct information prepared by third parties that is not paid for by the
Company.
For more information, please contact:
Company:
Amanda Puck
XA
312-239-2370
Investors
Art Batson, President
Arthur Douglas and Associates
407-478-1120
DATASOURCE: XA, Inc.
CONTACT: Amanda Puck of XA, +1-312-239-2370, , or
Investors, Art Batson, President of Arthur Douglas and Associates,
+1-407-478-1120
Web site: http://www.expagency.com/