XA Chosen as the Event Production Agency of Record for Discovery Networks 2005-2006 Upfront Presentation in New York

XA Chosen as the Event Production Agency of Record for Discovery
Networks 2005-2006 Upfront Presentation in New York 


CHICAGO, April 6  /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a
major national event marketing firm that serves many Fortune 500 companies,
reported today that it has been selected as event production agency of record
for the Discovery Networks Upfront advertiser presentation in New York.

On April 7, the Discovery Networks Upfront presentation will take place at Jazz
at Lincoln Center in New York. XA Creative Director Mark Musters designed a
visually exciting event decor that is reflective of the Discovery brand and
this year's theme: A World of Difference. Media buyer clients and press will
attend the event that will showcase advertising opportunities for Discovery
Networks' entertainment brands including Discovery Channel, TLC, Animal Planet,
the Travel Channel and Discovery Health Channel.

Marketers spent $152 billion in event marketing in 2003, up about 15% since
2002.  In 2003, budgets for event marketing reached an average of $901,935,
according to PROMO's 2004 Event Marketing Study.  (Source: PROMO Magazine,
January 1, 2005)

About Discovery Networks, U.S.

Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates
and manages Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery
Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times
Channel, The Science Channel, Discovery Home Channel, Military Channel,
Discovery en Espanol and FitTV.  The unit also distributes BBC AMERICA.

About XA

XA is a leading national event marketing firm that serves many Fortune 500
companies. XA has offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, the XA team has been the
creative force behind prestigious, national projects for such clients as The
NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003
and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update
or correct forward-looking statements and also takes no obligation to update or
correct information prepared by third parties that is not paid for by the
Company.

  For more information, please contact:
  Company:
  Amanda Puck
  XA
  312-239-2370
  

  Investors:
  Art Batson, President
  Arthur Douglas and Associates
  [phone]


DATASOURCE: XA, Inc.



CONTACT: Amanda Puck of XA, [phone],  , or

Investors, Art Batson, President of Arthur Douglas and Associates,

[phone]



Web site:  http://www.expagency.com/ 

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