XA Chosen as Production Partner for THE ARMORY SHOW 2007, THE INTERNATIONAL FAIR OF NEW ART February 23 - 26, 2007

NEW YORK, Feb. 23  /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by THE ARMORY SHOW 2007, THE INTERNATIONAL FAIR OF NEW ART as the event production agency. XA will design and produce the information kiosks, the box office, exterior signage and all entrance and dining tenting for the world's leading art fair. The event will take place from February 23rd to the 26th, 2007 at Pier 94 in New York City.

As the event marketing partner, XA will design, develop and manage required elements of the event to implement a highly stylized and integrated program.  In its ninth annual exhibition, The Armory Show 2007 will present 148 international galleries, including many of the most important contemporary dealers showcasing new art from around the world.  New York is home to more collectors, galleries, critics and artists than any other city in the world. This February, they will be joined by many thousands of their peers from around the globe making New York the true center of the international art world.

Joe Wagner, CEO of XA, states, "It is an honor to partner with THE ARMORY SHOW.  We are proud that XA will be given the opportunity to showcase design logistics and production capabilities to support the prestigious ninth annual art fair."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About The Armory Show

The Armory Show is the successor to the highly acclaimed Gramercy International Art Fairs that attracted thousands to their New York, Los Angeles and Miami shows between 1994 and 1998. The Armory Show was first presented in February 1999 at the 69th Regiment Armory, the very site of the now legendary Armory Show of 1913 that introduced modern art to America and for which The Armory Show is named. After the deaths of Founding Members Pat Hearn and Colin De Land, the remaining founders of The Armory Show established a benefit foundation in their name. The Pat Hearn and Colin De Land Cancer Foundation is a not-for-profit corporation whose mission is to provide assistance for medical expenses to members of the visual arts community with cancer. More information and donation instructions can be found at http://www.phcdl.org/

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation.  The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

  For more information, please contact:
  Amanda Shipp
  XA
  312-239-2370
  

DATASOURCE: XA, Inc.



CONTACT:  Amanda Shipp of XA, Inc., [phone],





Web site:  http://www.expagency.com/

http://www.phcdl.org/

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