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Los Angeles Times Reorganizes Motion Picture Advertising
Mickie Sullivan Promoted to Lead New Team
LOS ANGELES, March 24 /PRNewswire/ -- To sharpen the focus and resources
committed to serving the motion picture industry, the Los Angeles Times is
reorganizing its advertising function to offer motion picture advertisers
greater access to all services related to their business.
Mickie Sullivan, who has formerly served as motion picture advertising manager,
has been promoted to director of Motion Picture Advertising. She will lead a
new multi-department team that includes sales, marketing, promotion, creative
and customer service support. The team will be charged with developing
high-quality plans for each new movie release.
"Our goal is to offer unmatched service and resources to the motion picture
industry," said Todd Brownrout, senior vice president, advertising of the Los
Angeles Times. "Under Mickie's strong leadership, we believe that the new
multi-department team approach will provide far more effective and responsive
service to the motion picture industry."
Sullivan joined the Los Angeles Times in 1978 in the finance department and
rose through the ranks to become an account executive in Motion Picture
Advertising in 2000. She was promoted to manager of Motion Picture Advertising
in 2002.
The Los Angeles Times, a Tribune Publishing company, is the largest
metropolitan daily newspaper in the country and the winner of 35 Pulitzer
Prizes, including five in 2004 -- the second-largest yearly total in the
history of the awards. The Times publishes five daily regional editions
including the Los Angeles metropolitan area, Orange and Ventura counties, the
San Fernando Valley, and an Inland Empire edition covering Riverside and San
Bernardino counties as well as a National edition. Additional information
about The Times is available at http://www.latimes.com/mediacenter.
DATASOURCE: Los Angeles Times
CONTACT: Martha Goldstein of Los Angeles Times, +1-213-237-3727,
Web site: http://www.latimes.com/mediacenter