Los Angeles Times Investing More Than $10 Million in 2005 on Advertising and Direct Marketing

Los Angeles Times Investing More Than $10 Million in 2005 on
Advertising and Direct Marketing
Investment Includes New $2.5 Million Multimedia Advertising Campaign Launched
in March 


LOS ANGELES, April 11  /PRNewswire/ -- The Los Angeles Times announced today
that it is investing more than $10 million during 2005 on a comprehensive
consumer marketing campaign to increase circulation and readership.  The
program kicks off with a new $2.5 million advertising campaign that started
March 28, inviting Southern Californians to "Find yourself in The Times."  An
additional $8 million is being spent during the year on database/direct
marketing targeting new readers.

The advertising campaign uses multiple media channels including radio spots on
13 stations; television, in-paper, online and kiosk ads; direct mail; telesales
and customer service outreach.  The market-wide advertisements promote The
Times' value as a source of award-winning hard news reporting, authoritative
information about entertainment choices, and valuable shopping tips.

"The Los Angeles Times delivers the largest audience in Southern California
with an average daily readership of 2.4 million adults and 3.5 million on
Sunday.  We are highly focused on strengthening this market position," said
Jeff Johnson, Los Angeles Times executive vice president and general manager
and incoming publisher.  "The new advertising campaign is part of a long-term
commitment to quality readership by connecting Southern Californians to the
paper's unique content, relevance and award-winning journalism."

The Los Angeles Times, a Tribune Publishing company, is the largest
metropolitan daily newspaper in the country and the winner of 37 Pulitzer
Prizes, including two this year.  The Times publishes five daily regional
editions, including the Los Angeles metropolitan area, Orange and Ventura
counties, the San Fernando Valley, and an Inland Empire edition covering
Riverside and San Bernardino counties as well as a National edition. Additional
information about The Times is available at http://www.latimes.com/mediacenter.


DATASOURCE: Los Angeles Times



CONTACT:  Martha Goldstein of Los Angeles Times, [phone],





Web site:  http://www.latimes.com/mediacenter 

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