Los Angeles Times Completes Color Expansion Project, Increases Color Ad Capacity by 33 Percent

Los Angeles Times Completes Color Expansion Project, Increases
Color Ad Capacity by 33 Percent
Expansion Offers Advertisers More Color Ad Positions Than Any Newspaper in
Southern California 


LOS ANGELES, Feb. 24  /PRNewswire/ -- With the completion of a $46 million
color press expansion project, the Los Angeles Times now offers advertisers
more color advertising positions than any newspaper in Southern California.

The installation of 10 new color towers and the conversion of five existing
color towers at The Times' three Southern California printing facilities
increased color printing capacity by 33 percent to 64 color pages daily, an
increase of 16 pages.  The Times can now print 32 pages of color in each of the
two press runs, compared with 24 pages per run previously.

More color advertising positions are now available primarily in the Main News,
Calendar and Classifieds real estate and automotive sections, where demand for
color advertising has been the highest.  Other sections -- in particular
advertising-only supplemental sections -- also will benefit from the increased
color capacity.

"This expansion benefits advertisers and readers in several different ways,"
said John Puerner, publisher, Los Angeles Times.  "For advertisers, we'll have
new and more color positions in those parts of the paper where there's been
high advertiser demand.  Color ads provide a competitive advantage to
advertisers and more creative flexibility.  For readers, additional color will
make the newspaper a much more engaging experience."

Early advertiser reaction has been positive, especially from the movie studios
whose use of color increased during the first quarter due to the increased
capabilities.

The Times' color expansion project began in early 2004.  Installation and
testing were completed this month.

The Times, a member of the International Newspaper Color Quality Club, was one
of the first newspapers to introduce four-color printing in 1989.

The Los Angeles Times, a Tribune Publishing company, is the largest
metropolitan daily newspaper in the country and the winner of 35 Pulitzer
Prizes, including five in 2004 -- the second-largest yearly total in the
history of the awards.  The Times publishes five daily regional editions
including the Los Angeles metropolitan area, Orange and Ventura counties, the
San Fernando Valley, and an Inland Empire edition covering Riverside and San
Bernardino counties as well as a National edition.  Additional information
about The Times is available at http://www.latimes.com/mediacenter. 

DATASOURCE: Los Angeles Times



CONTACT:  Martha Goldstein of The Los Angeles Times, [phone],





Web site:  http://www.latimes.com/mediacenter 

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