Flann McKinnon Named Vice President of Sales for Value Network

Flann McKinnon Named Vice President of Sales for Value Network
Regional, multi-market advertising distribution network launched February 2005



LOS ANGELES, July 26  /PRNewswire/ -- Flann McKinnon has been named vice
president of sales for Value Network, a regional, multi-market preprint
advertising distribution program launched earlier this year by six newspapers
in Southern California and Nevada.

McKinnon will be responsible for managing Value Network's ad sales efforts, and
will support the ad sales staffs at the six Value Network newspapers.

Value Network's "one order, one bill" program allows advertisers to purchase
preprint advertising in multiple markets and reach nearly seven million
households weekly in the newspapers' combined distribution area. Participating
newspapers are the Las Vegas Review-Journal, Los Angeles Times, The Orange
County Register, The Press-Enterprise (Riverside, Calif.), The San Diego
Union-Tribune and Ventura County Star (Ventura, Calif.).

McKinnon will be based at California Community News' (CCN) printing and
distribution facility in Irwindale, Calif.  CCN provides a range of
typesetting, printing, packaging and pre-print distribution services for
several newspapers including the Los Angeles Times and San Diego Union-Tribune.

"Flann is a seasoned sales veteran and a valuable addition to the Value Network
team," said Scott Whitley, advertising director for the San Diego Union-Tribune
and chairman of the Value Network oversight committee.  "Her tremendous
knowledge of preprint customers' needs will be an asset to the Network as we
continue to develop and implement our sales strategy in an increasingly
competitive market."

"Our success in growing Value Network depends on how effectively we work as a
partner with participating retailers and on providing an extremely high level
of customer service," said McKinnon.  "Traditionally, advertisers have had
limited choices for cost-effective preprint distribution programs in the
region-wide geographic footprint covered by the Value Network.  However,
through Value Network, we can make purchasing and execution of a preprint
campaign much simpler, more effective and more efficient."

Since 2002, McKinnon had served as director, media operations for Vertis
Media/TNN in Sacramento, Calif.  There, she managed the media advertising sales
department and was responsible for the office's existing client base. She also
was actively involved in the company's new business development efforts.

McKinnon joined The Newspaper Network in 2000 as an account coordinator and was
promoted to sales supervisor in 2002.  In 2003, The Newspaper Network was
acquired by Vertis Media, a leading provider of targeted advertising, media and
marketing services.

McKinnon began her advertising career in 1993 at the Sun-Sentinel newspaper in
Fort Lauderdale, Fla.

A native of Florida, she attended Florida State University. 

DATASOURCE: Value Network



CONTACT:  David Garcia for Value Network, [phone], or





Web site:  http://www.latimes.com/

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