Sports Entertainment Enterprises, Inc. d/b/a CKX, Inc. Approved for Listing on Nasdaq National Market System

Sports Entertainment Enterprises, Inc. d/b/a CKX, Inc. Approved
for Listing on Nasdaq National Market System
Company Will Trade under Ticker 'CKXE' Effective March 1, 2005 


NEW YORK, Feb. 28  /PRNewswire-FirstCall/ -- Sports Entertainment Enterprises,
Inc. d/b/a CKX, Inc. (OTC:SPEA) (BULLETIN BOARD: SPEA)  announced today that it
has been approved for listing on the Nasdaq National Market System (NMS). The
Company will begin trading on the NMS on March 1, 2005 under the ticker symbol
"CKXE." To celebrate the occasion, Robert F.X. Sillerman, the company's
Chairman, President and Chief Executive Officer will ring the opening bell that
morning.

"We are extremely excited to be listed on the Nasdaq National Market," said Mr.
Sillerman. "We believe this listing makes tremendous sense, as Nasdaq is home
to some of the most creative and innovative companies in the world."

The Company is engaged in the ownership, development and commercial utilization
of entertainment content and plans to make strategic acquisitions of, or
partner or align with, individuals or companies that control various forms of
pre-existing content, whether or not such content has been fully developed or
all revenue streams have been fully explored.  The Company recently completed
the acquisition of an 85% interest in entities which own the name, image and
likeness of Elvis Presley and own or have the right to use and benefit from
assets and revenue streams associated with the Presley name and assets.

The Company is presently conducting business under the name "CKX" and intends
to seek shareholder approval to change its name to "CKX, Inc." 

DATASOURCE: Sports Entertainment Enterprises, Inc.



CONTACT: Sean Cassidy, [phone], or Ed Tagliaferri,

[phone], both of Sports Entertainment Enterprises, Inc.

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