Shanda Acquires Casual Game Operator Bianfeng

Shanda Acquires Casual Game Operator Bianfeng


Enhances Interactive Game Portfolio and Further Expands User Demographics

SHANGHAI, China, Aug. 2 /Xinhua-PRNewswire/ -- Shanda Interactive Entertainment
Limited (NASDAQ:SNDA), the largest operator of online games in China, announced
today that it has acquired Hangzhou Bianfeng Software Technology Co., Ltd., or
Bianfeng, a leading developer and operator of chess and board games in China. 
An upfront consideration was paid in cash at closing with the remaining
consideration to be paid in cash in mid-2005 on an earn-out basis.

Bianfeng's http://www.gameabc.com/ portal provides users with a variety of
casual games, including card games, board games, mahjong, and simple arcade
games. Currently, Bianfeng offers over 50 different games, which attracted over
200,000 peak concurrent users in July 2004, according to data provided by
Bianfeng's management.

'Chess and board games are deep rooted in Chinese culture and have a large and
loyal user following, especially among the more mature age groups. The
acquisition of Bianfeng adds another important segment to our casual games
platform and further broadens our user base demographics,' said Tianqiao Chen,
CEO of Shanda, 'We look forward to successfully integrating Bianfeng into
Shanda's operations, and we welcome Bianfeng's employees to the Shanda
family.'

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (NASDAQ:SNDA) is the largest operator
of online games in China.  Shanda offers a portfolio of massively multi-player
and casual online games that users play over the Internet, including several of
the most popular online games in China.  Shanda's game platform attracts a
large and loyal user base, each member of which can interact with thousands of
others, which creates a strong community among users.  In the first quarter of
2004, Shanda's commercially launched online games were played by approximately
1.4 million peak concurrent users and over 932,000 average concurrent users. 
For more information about Shanda, please visit http://www.snda.com/ . 

DATASOURCE: Shanda Interactive Entertainment Limited



CONTACT:  Donglei Zhou, Director of Investor Relations of Shanda,

[phone] x8812, or ; or Todd St.Onge of

Brainerd Communicators, [phone], or , for Shanda 



Web Site:  http://www.snda.com/

http://www.gameabc.com/ 

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