Pillsbury(R) Doughboy(R) Launches 2nd Annual Kids Bake It Fun!(SM) Contest

Pillsbury(R) Doughboy(R) Launches 2nd Annual Kids Bake It
Fun!(SM) Contest
Contest Asks Kids to Submit Their Most Imaginative Dessert Ideas 


ORRVILLE, Ohio, Sept. 16  /PRNewswire-FirstCall/ -- Open the cupboard, call the
kids and get ready to bake up some fun.  The second annual Pillsbury "Kids Bake
It Fun!" contest is underway, and offers kids -- with help from grown-ups at
home -- the opportunity to create an imaginative dessert for a chance to win
great prizes, including a $25,000 grand prize.

The contest invites kids, ages 5 to 15, to submit a photo and 50-word-or-less
description of an original dessert made using Pillsbury baking mixes or
frosting. The dessert can be anything a kid can dream up -- from a
monkey-shaped cake topped with bananas to a chocolate brownie filled with
peanut butter and marshmallows.  A parent or adult relative or mentor must
approve and submit the entry and can help prepare the creation.

The top 10 entries will win $1,000 in cash and be featured on
pillsburybaking.com during the month of February.  An online ballot will be
available to allow site visitors to cast their votes to help determine the
$25,000 grand-prize winner.  In addition, the first 5,000 eligible entrants
will receive a Radio Disney "Ultimate Jams" music CD.

"The 'Kids Bake It Fun!' contest is designed to bring kids and grown-ups
together to create imaginative treats and special memories in the kitchen,"
said Maribeth Badertscher, communications manager, The J.M. Smucker Company.
"Last year's contest yielded numerous fun and creative entries from families
who made 'Kids Bake It Fun!' a weekend activity.  We hope this year's contest
inspires more wonderful dessert ideas and family gatherings."

  Contest Specifics:
   - Go to http://www.pillsburybaking.com/ to print off the official rules,
     entry form and contest criteria.  The entry form must be obtained and
     completed by a parent or legal guardian.
   - Create an original treat using Pillsbury brand baking mixes and/or
     frostings.
   - Take a photo of the creation.
   - Complete the "Kids Bake It Fun!" entry form, which asks you to name the
     treat and describe it in 50 words-or-less.
   - Send the completed form and photo to "Kids Bake It Fun!" Contest, P.O.
     Box 3744, St. Cloud, MN 56397-3744.  Deadline for submission is Nov.
     30, 2004.
   - Contest entries will be judged on originality and creativity, as well
     as appearance, and ease of preparation.
   - Ten finalists will be announced in February, and following the online
     vote, the Pillsbury Doughboy will reveal the grand-prize winner in
     spring 2005.



The winner of the first "Kids Bake It Fun!" contest in 2003 was Tyler Modjeski
of Valrico, Fla.  Modjeski's award-winning entry was "Jeepers Creepers," a
"spooky-looking" chocolate cake covered in green-colored frosting.  Modjeski,
12, will appear with his mom Donna in national magazine advertisements
promoting the 2004 contest and in a Sunday newspaper coupon that runs in
newspapers nationwide on Oct. 17.  Modjeski's entry and the other 2003 contest
finalist entries are posted on pillsburybaking.com.

The J.M. Smucker Company

The J.M. Smucker Company ( http://www.smuckers.com/ ) was founded in 1897 when
the Company's namesake and founder sold his first product -- apple butter --
from the back of a horse-drawn wagon.  Today, over a century later, the Company
is the market leader in fruit spreads, peanut butter, shortening and oils, ice
cream toppings, and health and natural foods beverages in North America under
such icon brands as Smucker's(R), Jif(R) and Crisco(R).  In June 2004, the
Company expanded its family of products to include such brands as Pillsbury(R)
baking mixes and ready-to-spread frostings; Hungry Jack(R) pancake mixes,
syrups and potato side dishes, and Martha White(R) baking mixes and ingredients
in the US, along with Robin Hood(R) flour and baking mixes, and Bick's(R)
pickles and condiments in Canada. For over 107 years, The J.M. Smucker Company
has been headquartered in Orrville, Ohio, and has been family run for four
generations. The J. M. Smucker Company was recognized as the top company in
FORTUNE Magazine's 2003 annual survey of The 100 Best Companies to Work For and
has ranked consistently in the top 25 companies each year since FORTUNE began
the list in 1998.  The J.M. Smucker Company has over 4,500 employees worldwide
and distributes products in more than 45 countries.

Pillsbury Desserts and Baking Mixes

For more information on the company's Pillsbury-brand products including mixes
for brownies, cakes, cookies, muffins, quick breads and other baked goods and
desserts; ready-to-spread frosting; and flour, visit
http://www.pillsburybaking.com/ .

Pillsbury, the Pillsbury Barrelhead and the Pillsbury Doughboy are trademarks
of The Pillsbury Company, used under license. Radio Disney (C) Disney. 

http://www.newscom.com/cgi-bin/prnh/20040916/CLTH039LOGO-a

http://www.newscom.com/cgi-bin/prnh/20040916/CLTH039-b



DATASOURCE: The J. M. Smucker Company



CONTACT:  Kim Baker of The J.M. Smucker Company, [phone], or

 



Web site:  http://www.smuckers.com/

http://www.pillsburybaking.com/ 

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