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RNS Number:3085U Maiden Group PLC 16 January 2004 16 January 2004 MAIDEN GROUP PLC NEW CONTRACT WIN STRENGTHENS LEADING TRANSPORT NETWORK Maiden Group plc, the outdoor advertising group, announced today that it has won the rail advertising contract for South East Trains Ltd. The South East Trains contract is effective from 1 January 2004 and will run for three years. It includes panels across a range of poster sizes and includes the key stations of Waterloo East, Orpington, Bromley, Tonbridge, Lewisham and Sevenoaks. Running approximately 1,700 trains a day, South East Trains is the second largest train operating company (TOC) in the UK. Over 35% of rail commuters to London travel via this network. David Pugh, Managing Director commented: "The retention of this major contract, together with First Great Western means that Maiden has now successfully renewed nearly 20% of the revenue value of its train company advertising business since early 2003. We're delighted by the confidence that South East Trains has expressed in Maiden's ability to maximise advertising income on their behalf." ENDS Notes for editors: - There are currently 24 TOC franchises in total and their advertising concessions are due for renewal at various times - Maiden has won the 2 advertising franchises that have been competitively tendered in this 'round', since early 2003 (those listed above plus First Great Western which Maiden won in February 2003) - The advertising franchise for GNER (owned by Sea Containers Ltd) - the value of which is 1% of Maiden's rail advertising business - was transferred to Viacom without a competitive tender in December 2003 - The remaining 13 franchises continue to be operated by Maiden - Maiden's rail advertising business represents under 25% of the Company's sales. Enquiries: Ron Zeghibe, Chief Executive David Pugh, Managing Director Maiden Group plc 020 7838 4000 Tim Spratt / Michelle Morton Financial Dynamics 020 7831 3113 This information is provided by RNS The company news service from the London Stock Exchange END CNTDGGMMVVKGDZG
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