Raymour & Flanigan Retains MWW Group for First Ever Public Relations Initiative

One of the Largest Furniture Retailers in the Northeast Looks to MWW Group to Lead Integrated Communications Campaign That Will Include Strategic Media Relations and Social Media Initiatives


EAST RUTHERFORD, N.J., Nov. 9  /PRNewswire/ -- MWW Group (http://www.mww.com/), one of the nation's top ten public relations firms, announced today that it has been hired by Raymour & Flanigan to spearhead a multi-layered communication initiative that will include media relations outreach and social media activities to elevate brand awareness. The account will be led out of MWW's New York and East Rutherford offices and will combine the efforts of the company's award-winning consumer marketing and social media practices.

"Raymour & Flanigan has long been a trusted name in the retail furniture sector and we are looking forward to working with them to engage their most critical audiences," said Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group.  "Raymour & Flanigan shares MWW Group's belief in the need for a robust mix of traditional media, blogger outreach and social media to target customers, generate consumer conversation and drive store traffic.  We look forward to helping Raymour & Flanigan break through the clutter, drawing on the expertise of our consumer marketing and social media teams to create buzz and drive sales."

MWW Group's activities will strategically target both national outlets and media located in key Raymour & Flanigan markets throughout the Northeast.  Concurrently, through its social media practice, DialogueMedia, the agency will initiate social media activities that will include social networking and micro-blogging outreach, online promotions and the development of an interactive, online newsroom.

"MWW Group brings a number of critical skills that made them a natural choice to handle this assignment.  The agency has a proven track record of leading successful media relations programs, extensive knowledge of the retail category and true expertise in traditional and social media," said Lisa King, senior vice president of marketing at Raymour & Flanigan. "We look forward to working with MWW as we seek to bring the brand to the next level."

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE:IPG). 

DATASOURCE: MWW Group



CONTACT:  Amanda Murphy, MWW Group, [phone], 



Web Site:  http://www.mww.com/ 

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