Donovan Data Systems Renews Multi-Year Contracts with Mediabrands and McCann Agencies in UK, Ireland

NEW YORK, Dec. 21  /PRNewswire/ -- Donovan Data Systems (DDS) is pleased to announce that all of Interpublic Group's Mediabrands agencies in the United Kingdom and Ireland, as well as McCann Erickson, have renewed contracts for DDS products and services.

In November 2008, Mediabrands agencies in the U.S. renewed multi-year contracts with DDS.

"This is yet another significant renewal," said DDS chairman and CEO Michael Donovan. "It includes systems and services such as iDesk for digital ad buying and BrandOcean for agency workflow. A world-class marketing communications company like Interpublic Group places tremendous importance on effective, innovative and reliable technology. Our continued partnership with them helps ensure they have the best technology available."

DDS clients in Europe and North America use DDS to run campaigns more efficiently. With DDS' expertise in media buying, digital advertising and agency workflow, they have the right systems in place to help them focus on navigating the enormous changes the marketing communications industry is currently undergoing.

"We're now in the process of installing BrandOcean and are looking forward to seeing the impact it'll have on our workflow," says Martin Jackson, CFO, McCann Manchester.

About Donovan Data Systems:

Donovan Data Systems is the leading systems and software provider to the advertising industry. DDS offers an exceptional range of business solutions that brings operating efficiencies to its clients working in media agencies and marketing services companies.  Each day, DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. DDS has been at the forefront of the advertising industry for more than 40 years with unequaled service and support, innovative technology and long-term commitment to eBusiness.

  For more information, please visit http://www.donovandata.com/.

  About Mediabrands:



Created by IPG to manage all of its global media-related assets, Mediabrands employs 6,500 communications specialists operating in 90 countries and manages $32B in global media billings. It is a proven entity in helping clients maximize the impact of their marketing investment to deliver explosive business results.

Mediabrands enhances the communications offering and performance across its network of media agencies including Initiative, UM, MAGNA and a roster of specialty service groups.  Mediabrands is part of Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies.  For more information, please visit http://www.mediabrands.com/. 

DATASOURCE: Donovan Data Systems



CONTACT:  Steve Ellwanger, for Donovan Data Systems, [phone],





Web Site:  http://www.donovandata.com/ 

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