Aramaki Joins McCann SLC as Chief Digital Officer

SALT LAKE CITY, Aug. 17  /PRNewswire/ -- Craig Aramaki is joining McCann Erickson Salt Lake City as Senior VP, Chief Digital Officer, from Euro RSCG where he was one of five members of Euro RSCG's North American Digital leadership Team and President of Digital Services for Euro RSCG Edge.  The news was announced today by Dave Boede, President of McCann SLC, and is effective immediately.

Aramaki's role will be focused upon helping McCann SLC continue to build a Digital Center of Excellence for the broader McCann network, helping to drive business development opportunities and managing agency-wide digital resources. In addition, he will oversee McCann SLC's network partner relationships that are focused upon digitally driven-accounts including Purina, American Airlines, Northrop Grumman and First Niagara Bank.

Said Boede, "As our industry continues to become increasingly sophisticated and focused upon technology's role in transforming marketing, it's critical for us to augment our existing group of digital talent with the experience and leadership that Craig offers."

Aramaki's background includes over 20 years of experience in the advertising/marketing industry with most of that time focused upon digital marketing.  Most recently, he managed Euro RSCG Edge's Portland-based digital unit with responsibility for offices in Boston, San Francisco, Salt Lake City and San Diego.  He helped the Euro Portland digital group grow into a fully integrated and business critical element of the Euro RSCG network, and directly oversaw the agency's digital clients, including Adobe, Visa, Barclays Global Investors, Standard Insurance, Lexmark and Symantec digital businesses. He has been an active member of Euro's new business team, playing a key role in successful pitches for technology, financial, restaurant and packaged goods businesses, among others.

Earlier he was managing director of the interactive division of Salt lake City-based Dahlin Smith White.  Previously he was an attorney and holds both a Juris Doctorate from the J. Reuben Clark Law School at Brigham Young University and a BA degree in marketing from that University.

McCann Salt Lake City is a unit of McCann Worldgroup and McCann Erickson Worldwide, the world's largest international advertising agency network, with a client roster of preeminent marketers and famous brands.  McCann SLC handles both consumer and business-to-business responsibilities for such global leaders as Microsoft, Intel, Hewlett-Packard, MasterCard, Verizon, and Verisign. 

DATASOURCE: McCann Worldgroup



CONTACT:  Dave Boede, [phone]; or Susan Irwin, [phone]

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