Genencor Launches High-Performance Liquid Protease With Superior Cleaning Performance

Genencor Launches High-Performance Liquid Protease With Superior
Cleaning Performance 


PALO ALTO, Calif., May 2  /PRNewswire/ -- Genencor International, Inc.,
announced today the availability of a state-of-the-art protease for the
detergent industry worldwide, which demonstrates superior performance in a wide
variety of liquid formulations. The new product incorporates Genencor's
innovative technology and capabilities in developing high-performance products
for the detergent industry, especially for the fast-growing Heavy Duty Liquid
(HDL) Detergent segment.

PURAFECT(R) Prime offers detergent manufacturers the opportunity to enhance
cleaning performance in variable washing conditions. In tests, the new product
demonstrates higher yield efficiency in heavy-duty liquid formulations,
provides improved stain removal, and offers enhanced cleaning performance at
low temperatures.

-- Genencor's PURAFECT Prime product removes some of the toughest and most
frequently occurring protein-based stains in laundry, such as blood, egg, milk
products containing cocoa, and grass.

-- Also, the superior efficiency of this protease offers the possibility to
reach cleaning performance at lower dosage than standard proteases. This
translates into equal performance at lower dosage than standard, or higher
performance at equal dosage to standard. The actual impact is dependent on the
HDL formulation and application conditions.

-- In tests at Genencor and independent laboratories, the PURAFECT Prime shows
improved soil removal at low temperatures ranging from 20-40 degrees C or
68-104 degrees F in typical European and North American wash conditions. This
is key since an increasing number of consumers in Europe and North America are
washing clothes at lower temperatures to maintain fabric quality and reduce
energy consumption.

The new product also demonstrates a significant improvement in storage
stability, and performance consistency compared to existing proteases. Overall,
PURAFECT Prime is a robust enzyme with respect to temperature, concentration,
and water hardness.

"We are pleased to offer our protease technology to the market," said Philippe
Lavielle, vice president of Fabric & Household Care at Genencor. "The improved
cleaning performance at low temperatures allows us to again show our commitment
to, and solidify our strength in the Heavy Duty Liquid Detergent segment.
Ultimately, we believe this high-performance enzyme will bring a new level of
differentiation and competitiveness to detergent manufacturers worldwide."

To find out more about PURAFECT(R) PRIME, please visit our website at
http://www.genencor.com/wt/gcor or contact your Genencor representative.

About Genencor

Genencor International is a diversified biotechnology company that develops and
delivers innovative products and services into the health care,
agri-processing, industrial and consumer markets. Using an integrated set of
technology platforms, Genencor's products deliver innovative and sustainable
solutions to many of the problems of everyday life. 

DATASOURCE: Genencor International, Inc.



CONTACT:  media, Ana Maria Bravo-Angel, [phone], or Daren Kwok,

[phone], both for Genencor International, Inc.



Web site:  http://www.genencor.com/ 

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