Sealy Incorporates Gel Into Comfort Series Memory Foam Mattress

TRINITY, N.C., July 30, 2012 /PRNewswire/ -- Sealy® (NYSE: ZZ), the largest bedding manufacturer in the world, today announced the addition of gel to the Sealy Comfort Series®  Memory Foam mattress line – becoming the first major to introduce gel at a promotional price point. Featuring a fresh new aesthetic with an enhanced color palette and bold, contrasting colors, the new line will debut during Las Vegas Market and will be offered at a competitive starting price point of $599.

"We've heard from retailers that consumers are looking for affordable gel offerings," said Jodi Allen, chief marketing officer at Sealy. "By adding gel to Sealy Comfort Series Memory Foam, consumers can now choose a gel mattress with the ideal blend of comfort, support and affordability for which Sealy is known."

Made from advanced memory foam and gel, the Comfort Series Memory Foam with gel is specifically designed to respond to the body's temperature and weight. The mattress supports the entire body - from shoulders to the hips to the lumbar regions of the back. The updated line reduces pressure points on a unique surface that conforms to every curve while keeping the neck and spine aligned to cradle the body into a deep, restful sleep. The foam relaxes and re-forms to the body, helping to relieve aches and improve circulation. Furthermore, the mattress absorbs motion so your partner's movements won't transfer, and you'll wake up refreshed, with more energy throughout the day.

The new Sealy Comfort Series Gel Memory Foam line, like every Sealy mattress, is proudly made in the United States and will be on display at the 2012 Las Vegas Market, July 29 - August 1, in the Sealy Showroom.

About Sealy

Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Posturepedic Optimum (TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

Media Contact: Jenny Sherman

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SOURCE Sealy, Inc.

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