Youku.com Inc. Celebrates its IPO on the New York Stock Exchange

On Wednesday, December 8, executives and guests of Youku.com Inc., a leading Chinese Internet television company, visited the New York Stock Exchange to celebrate the company’s initial public offering which raised $202.85 million in gross proceeds. The Company’s American Depositary Shares began trading today, Wednesday, December 8, on the NYSE under the ticker symbol “YOKU”.

Youku.com Inc. Founder and Chief Executive Officer Victor Koo rings the NYSE Opening Bell joined by members of the company's management team. (Photo: Business Wire)

"Youku is China’s leading Internet television company founded on the entrepreneurial vision of Victor Koo and a welcome addition to our global community of listed companies,” said Duncan Niederauer, CEO, NYSE Euronext. “Youku is a technology and content innovator that is changing the way China interacts online, and with its NYSE listing is offering U.S. investors an opportunity to participate in its growth story.”

"This is a great day for Youku and our team who have worked so hard to achieve this important milestone," said Youku Founder and Chief Executive Officer Victor Koo. "Today, Youku became the first Internet television company to be listed on New York Stock Exchange, which I believe will elevate our brand, solidify our leadership, extend our lead in the market, and increase further the entry barriers. This step will position Youku for future development and growth to be the primary video content provider for Chinese Internet users across all Internet-enabled devices."

To commemorate Youku.com Inc.’s listing on the NYSE, Founder and Chief Executive Officer Victor Koo rang The Opening BellSM at the NYSE.

About Youku (NYSE: YOKU)

Youku.com Inc. (NYSE: YOKU) is China's leading Internet television company. Our mission is to become the primary source of video content for Chinese internet users across all Internet-enabled devices. Youku offers a combination of licensed professional content, user-generated content and self-produced web video content. According to iResearch, Youku attracts approximately 203 million monthly unique visitors from homes and offices and 61 million monthly unique visitors from Internet cafes, and has a 40% share of total user time spent viewing online videos among Chinese internet users. Youku.com was launched in December 2006. For more information, please visit http://www.youku.com/about/en/ (Source: Youku.com Inc.)

About NYSE Euronext

NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets – the New York Stock Exchange, NYSE Euronext, NYSE Amex, NYSE Alternext and NYSE Arca – represent one-third of the world's equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index, and is the only exchange operator in the S&P 100 index and Fortune 500. For more information, please visit: http://www.nyx.com.

Cautionary Note Regarding Forward-Looking Statements

This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements concerning NYSE Euronext’s plans, objectives, expectations and intentions and other statements that are not historical or current facts. Forward-looking statements are based on NYSE Euronext’s current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements. Factors that could cause NYSE Euronext’s results to differ materially from current expectations include, but are not limited to: NYSE Euronext’s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk and U.S. and global competition, and other factors detailed in NYSE Euronext’s reference document for 2009 ("document de référence") filed with the French Autorité des Marchés Financiers (Filed on April 22, 2010 under No. D.10-0304), 2009 Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission or the French Autorité des Marchés Financiers. In addition, these statements are based on a number of assumptions that are subject to change. Accordingly, actual results may be materially higher or lower than those projected. The inclusion of such projections herein should not be regarded as a representation by NYSE Euronext that the projections will prove to be correct. This press release speaks only as of this date. NYSE Euronext disclaims any duty to update the information herein.

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