Youku.com Inc. Announces Pricing of Initial Public Offering on the New York Stock Exchange

Youku.com Inc. ("Youku" or the "Company") (NYSE: YOKU), a leading Chinese Internet television company, announced that its initial public offering of 15,847,700 American depositary shares ("ADSs"), each representing 18 Class A ordinary shares of the Company, was priced at US$12.80 per ADS. The ADSs will begin trading on the New York Stock Exchange on December 8, 2010, under the symbol "YOKU". Youku has granted the underwriters an option to purchase up to an additional 2,377,155 ADSs from Youku at the initial public offering price less the underwriting discount.

Goldman Sachs (Asia) L.L.C. acted as sole global coordinator and sole bookrunner, and Allen & Company LLC, Piper Jaffray & Co. and Pacific Crest Securities LLC acted as co-managers for the offering.

A registration statement relating to these securities has been declared effective by the United States Securities and Exchange Commission. This news release does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of Youku described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering of the securities is made only by means of a prospectus forming a part of the effective registration statement. A copy of the prospectus relating to the offering may be obtained by contacting Goldman, Sachs & Co., 200 West Street, New York, NY 10282, Attention: Prospectus Department (telephone: [phone]; facsimile: 212-902-9316; e-mail: [e-mail]).

About Youku

Youku.com Inc. (NYSE: YOKU) is China's leading Internet television company. Our mission is to become the primary source of video content for Chinese internet users across all Internet-enabled devices. Youku offers a combination of licensed professional content, user-generated content and self-produced web video content. According to iResearch, Youku attracts approximately 203 million monthly unique visitors from homes and offices and 61 million monthly unique visitors from Internet cafes, and has a 40% share of total user time spent viewing online videos among Chinese internet users. Youku.com was launched in December 2006. For more information, please visit http://www.youku.com/about/en/