Youku Secures Exclusive Distribution Rights to "Survivor" and "America's Next Top Model" from CBS Studios International

BEIJING, April 23, 2012 /PRNewswire-Asia/ -- Youku Inc. (NYSE:YOKU), China's leading Internet television company ("Youku"), recently signed an exclusive deal with CBS Studios International to bring two seasons of each series of the popular shows "Survivor" and "America's Next Top Model" to Youku's platform. The new agreement builds on Youku's previous relationship with CBS and makes Youku China's first video site to license "Survivor."

"America's Next Top Model" and "Survivor" began "airing" on Youku's platform on February 16 and March 1, respectively. New episodes are posted every Thursday, keeping Chinese viewers of the show synchronized with their US counterparts.

"We're excited to offer our viewers top shows from CBS Studios International on an advertising-supported basis." said Sunny Xiangyang Zhu, Youku's Chief Editor. "This exclusive arrangement builds on the foundation of our relationship with CBS, which we look forward to maintaining and deepening in the future."

Youku began offering "America's Next Top Model" last year. Since then, Internet users have viewed episodes of the show more than 15 million times. Youku has signed deals to license content from a number of major international film and TV studios. Recent licensing agreements have covered rights to content from studios including Lionsgate, 20th Century Fox, South Korean broadcaster MBC, Disney, Paramount, Dreamworks, and Warner Bros.

About Youku

Youku Inc. is China's leading Internet television company. Our Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for "what's best and what's cool" in Chinese, is the most recognized online video brand in China. Youku's American depositary shares, each representing 18 of our Class A ordinary shares, are traded on NYSE under the symbol "YOKU."

For more information, please contact:

Media Relations:

Jean Shao

Director, International Communications

Youku Inc.

Tel: [phone] x7128

Email: [e-mail]

Investor Relations:

Ryan Cheung

Corporate Finance Director

Youku Inc.

Tel: [phone] x6090

Email: [e-mail]

SOURCE Youku Inc.

Copyright 2012 PR Newswire