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YCC Yankee Cdle

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Yankee Cdle NYSE:YCC NYSE Ordinary Share
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Yankee Candle Lights up the CMA Awards; Yankee Candle is Named the Official Candle for ''Country Music's Biggest Night''Yankee C

20/10/2006 4:07pm

Business Wire


Yankee Cdle (NYSE:YCC)
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“Country Music’s Biggest Night just got a little brighter. This year’s “The 40th Annual CMA Awards” will bask in the fragrant glow of Yankee Candles as Yankee Candle (NYSE: YCC) has been named the official candle brand of The CMA Awards. “Yankee Candle is very proud to be named the official candle of the CMA Awards”, said Rick Ruffolo, Senior Vice President of Brand, Marketing, and Innovation for Yankee Candle. “We’re pleased to support the Country Music Association and to help celebrate America’s music with the fans, nominees, presenters, and performers at The 40th Annual CMA Awards. We know many Country Music fans already are loyal Yankee Candle consumers.” Like Country Music - Yankee Candle is an American original, and is the #1 most-recognized name in the candle business. Yankee Candle offers the world’s largest and most compelling candle and home fragrance scents including long-time classics such as MacIntosh, Clean Cotton®, Harvest®, Mistletoe™, and Home for the Holidays™. Mr. Ruffolo indicated that the CMA performers and presenters including Carrie Underwood, Faith Hill, Keith Urban, and Kenny Chesney will be among the first to experience the brand new holiday Sparkling Vanilla Housewarmer® jar candles backstage during the show. These candles will provide just the right mood for the evening festivities in addition to all of the exciting parties taking place around the awards show. In addition to providing candles to many fans and performers during the weekend events in Nashville, Country Music fans from across the country will have the chance to see the CMA Awards in a whole new light when they are treated to an exclusive, sneak-peek, backstage photo gallery on the Yankee Candle website www.yankeecandle.com …something that they won’t be able to see anywhere else. “We are honored to have Yankee Candle help us light up the night this year at the CMA Awards,” said Rick Murray, CMA Vice President of Strategic Marketing. “As I travel around offices on Nashville’s famous Music Row and backstage at concerts, I see the distinctive fragrance of Yankee Candle everywhere. I know that the artists and guests are going to love having Yankee Candles used throughout all of our events and backstage at the CMA Awards and we look forward to working together for many years to come.” This wonderfully synergistic partnership will bring a piece of the CMA Awards and its top hit makers to Yankee Candle fans, and some of Yankee Candle’s top hits to Country Music fans, as well. About The Yankee Candle Company, Inc. The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles in the growing giftware industry. Yankee has a 36 year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its candles through a North American wholesale customer network of approximately 17,250 store locations, a growing base of Company owned and operated retail stores (385 located in 42 states as of July 1, 2006), direct mail catalogs, its Internet website (www.yankeecandle.com), international distributors and to a European wholesale customer network of approximately 2,340 store locations (through its distribution center located in Bristol, England). About the Country Music Association and the CMA Awards In 1958, CMA was the first trade organization formed to promote a type of music. Its membership includes nearly 6,000 companies and music industry professionals around the globe. The CMA Awards were broadcast on network television in 1968 – making it the longest running, annually broadcast music awards program on network TV. Traditionally one of the highest rated awards specials of the year, more than 36 million people watched all or part of the 2005 CMA Awards. "Country Music's Biggest Night just got a little brighter. This year's "The 40th Annual CMA Awards" will bask in the fragrant glow of Yankee Candles as Yankee Candle (NYSE: YCC) has been named the official candle brand of The CMA Awards. "Yankee Candle is very proud to be named the official candle of the CMA Awards", said Rick Ruffolo, Senior Vice President of Brand, Marketing, and Innovation for Yankee Candle. "We're pleased to support the Country Music Association and to help celebrate America's music with the fans, nominees, presenters, and performers at The 40th Annual CMA Awards. We know many Country Music fans already are loyal Yankee Candle consumers." Like Country Music - Yankee Candle is an American original, and is the #1 most-recognized name in the candle business. Yankee Candle offers the world's largest and most compelling candle and home fragrance scents including long-time classics such as MacIntosh, Clean Cotton(R), Harvest(R), Mistletoe(TM), and Home for the Holidays(TM). Mr. Ruffolo indicated that the CMA performers and presenters including Carrie Underwood, Faith Hill, Keith Urban, and Kenny Chesney will be among the first to experience the brand new holiday Sparkling Vanilla Housewarmer(R) jar candles backstage during the show. These candles will provide just the right mood for the evening festivities in addition to all of the exciting parties taking place around the awards show. In addition to providing candles to many fans and performers during the weekend events in Nashville, Country Music fans from across the country will have the chance to see the CMA Awards in a whole new light when they are treated to an exclusive, sneak-peek, backstage photo gallery on the Yankee Candle website www.yankeecandle.com ...something that they won't be able to see anywhere else. "We are honored to have Yankee Candle help us light up the night this year at the CMA Awards," said Rick Murray, CMA Vice President of Strategic Marketing. "As I travel around offices on Nashville's famous Music Row and backstage at concerts, I see the distinctive fragrance of Yankee Candle everywhere. I know that the artists and guests are going to love having Yankee Candles used throughout all of our events and backstage at the CMA Awards and we look forward to working together for many years to come." This wonderfully synergistic partnership will bring a piece of the CMA Awards and its top hit makers to Yankee Candle fans, and some of Yankee Candle's top hits to Country Music fans, as well. About The Yankee Candle Company, Inc. The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles in the growing giftware industry. Yankee has a 36 year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its candles through a North American wholesale customer network of approximately 17,250 store locations, a growing base of Company owned and operated retail stores (385 located in 42 states as of July 1, 2006), direct mail catalogs, its Internet website (www.yankeecandle.com), international distributors and to a European wholesale customer network of approximately 2,340 store locations (through its distribution center located in Bristol, England). About the Country Music Association and the CMA Awards In 1958, CMA was the first trade organization formed to promote a type of music. Its membership includes nearly 6,000 companies and music industry professionals around the globe. The CMA Awards were broadcast on network television in 1968 - making it the longest running, annually broadcast music awards program on network TV. Traditionally one of the highest rated awards specials of the year, more than 36 million people watched all or part of the 2005 CMA Awards.

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