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“Country Music’s
Biggest Night just got a little brighter. This year’s
“The 40th Annual CMA
Awards” will bask in the fragrant glow of
Yankee Candles as Yankee Candle (NYSE: YCC) has been named the official
candle brand of The CMA Awards.
“Yankee Candle is very proud to be named the
official candle of the CMA Awards”, said Rick
Ruffolo, Senior Vice President of Brand, Marketing, and Innovation for
Yankee Candle. “We’re
pleased to support the Country Music Association and to help celebrate
America’s music with the fans, nominees,
presenters, and performers at The 40th Annual
CMA Awards. We know many Country Music fans already are loyal Yankee
Candle consumers.”
Like Country Music - Yankee Candle is an American original, and is the
#1 most-recognized name in the candle business. Yankee Candle offers the
world’s largest and most compelling candle
and home fragrance scents including long-time classics such as
MacIntosh, Clean Cotton®, Harvest®,
Mistletoe™, and Home for the Holidays™.
Mr. Ruffolo indicated that the CMA performers and presenters including
Carrie Underwood, Faith Hill, Keith Urban, and Kenny Chesney will be
among the first to experience the brand new holiday Sparkling Vanilla
Housewarmer® jar candles backstage during the
show. These candles will provide just the right mood for the evening
festivities in addition to all of the exciting parties taking place
around the awards show.
In addition to providing candles to many fans and performers during the
weekend events in Nashville, Country Music fans from across the country
will have the chance to see the CMA Awards in a whole new light when
they are treated to an exclusive, sneak-peek, backstage photo gallery on
the Yankee Candle website www.yankeecandle.com
…something that they won’t
be able to see anywhere else.
“We are honored to have Yankee Candle help us
light up the night this year at the CMA Awards,”
said Rick Murray, CMA Vice President of Strategic Marketing. “As
I travel around offices on Nashville’s famous
Music Row and backstage at concerts, I see the distinctive fragrance of
Yankee Candle everywhere. I know that the artists and guests are going
to love having Yankee Candles used throughout all of our events and
backstage at the CMA Awards and we look forward to working together for
many years to come.”
This wonderfully synergistic partnership will bring a piece of the CMA
Awards and its top hit makers to Yankee Candle fans, and some of Yankee
Candle’s top hits to Country Music fans, as
well.
About The Yankee Candle Company, Inc.
The Yankee Candle Company, Inc. is the leading designer, manufacturer,
wholesaler and retailer of premium scented candles in the growing
giftware industry. Yankee has a 36 year history of offering distinctive
products and marketing them as affordable luxuries and consumable gifts.
The Company sells its candles through a North American wholesale
customer network of approximately 17,250 store locations, a growing base
of Company owned and operated retail stores (385 located in 42 states as
of July 1, 2006), direct mail catalogs, its Internet website (www.yankeecandle.com),
international distributors and to a European wholesale customer network
of approximately 2,340 store locations (through its distribution center
located in Bristol, England).
About the Country Music Association
and the CMA Awards
In 1958, CMA was the first trade organization formed to promote a type
of music. Its membership includes nearly 6,000 companies and music
industry professionals around the globe. The CMA Awards were broadcast
on network television in 1968 – making it the
longest running, annually broadcast music awards program on network TV.
Traditionally one of the highest rated awards specials of the year, more
than 36 million people watched all or part of the 2005 CMA Awards.
"Country Music's Biggest Night just got a little brighter. This
year's "The 40th Annual CMA Awards" will bask in the fragrant glow of
Yankee Candles as Yankee Candle (NYSE: YCC) has been named the
official candle brand of The CMA Awards.
"Yankee Candle is very proud to be named the official candle of
the CMA Awards", said Rick Ruffolo, Senior Vice President of Brand,
Marketing, and Innovation for Yankee Candle. "We're pleased to support
the Country Music Association and to help celebrate America's music
with the fans, nominees, presenters, and performers at The 40th Annual
CMA Awards. We know many Country Music fans already are loyal Yankee
Candle consumers."
Like Country Music - Yankee Candle is an American original, and is
the #1 most-recognized name in the candle business. Yankee Candle
offers the world's largest and most compelling candle and home
fragrance scents including long-time classics such as MacIntosh, Clean
Cotton(R), Harvest(R), Mistletoe(TM), and Home for the Holidays(TM).
Mr. Ruffolo indicated that the CMA performers and presenters
including Carrie Underwood, Faith Hill, Keith Urban, and Kenny Chesney
will be among the first to experience the brand new holiday Sparkling
Vanilla Housewarmer(R) jar candles backstage during the show. These
candles will provide just the right mood for the evening festivities
in addition to all of the exciting parties taking place around the
awards show.
In addition to providing candles to many fans and performers
during the weekend events in Nashville, Country Music fans from across
the country will have the chance to see the CMA Awards in a whole new
light when they are treated to an exclusive, sneak-peek, backstage
photo gallery on the Yankee Candle website www.yankeecandle.com
...something that they won't be able to see anywhere else.
"We are honored to have Yankee Candle help us light up the night
this year at the CMA Awards," said Rick Murray, CMA Vice President of
Strategic Marketing. "As I travel around offices on Nashville's famous
Music Row and backstage at concerts, I see the distinctive fragrance
of Yankee Candle everywhere. I know that the artists and guests are
going to love having Yankee Candles used throughout all of our events
and backstage at the CMA Awards and we look forward to working
together for many years to come."
This wonderfully synergistic partnership will bring a piece of the
CMA Awards and its top hit makers to Yankee Candle fans, and some of
Yankee Candle's top hits to Country Music fans, as well.
About The Yankee Candle Company, Inc.
The Yankee Candle Company, Inc. is the leading designer,
manufacturer, wholesaler and retailer of premium scented candles in
the growing giftware industry. Yankee has a 36 year history of
offering distinctive products and marketing them as affordable
luxuries and consumable gifts. The Company sells its candles through a
North American wholesale customer network of approximately 17,250
store locations, a growing base of Company owned and operated retail
stores (385 located in 42 states as of July 1, 2006), direct mail
catalogs, its Internet website (www.yankeecandle.com), international
distributors and to a European wholesale customer network of
approximately 2,340 store locations (through its distribution center
located in Bristol, England).
About the Country Music Association and the CMA Awards
In 1958, CMA was the first trade organization formed to promote a
type of music. Its membership includes nearly 6,000 companies and
music industry professionals around the globe. The CMA Awards were
broadcast on network television in 1968 - making it the longest
running, annually broadcast music awards program on network TV.
Traditionally one of the highest rated awards specials of the year,
more than 36 million people watched all or part of the 2005 CMA
Awards.